The Worst Period Of Textile And Clothing Industry Has Gone To A Weak Recovery Stage.

Recently, some media have counted Shanghai and Shenzhen.

67 textile and apparel markets

According to the 2016 semi annual report released by the company, statistics show that in the first half of the year, 67 textile and apparel listed companies had a turnover of over 100 billion yuan. According to the analysis by industry expert Li Jie, the worst period of textile and garment industry has passed, and the end of the adjustment period has entered a weak recovery stage.

On the same day, China's new fashion 2015~2016 was hosted by the Circulation Association of China Textile Industry Federation.

The award ceremony and the 2016 China Fashion growth brand conference were held in Chongqing. The purpose is to encourage brand enterprise's innovative spirit, enhance brand independent innovation and market cultivate brand ability, and promote the development process of small and medium garment brand enterprises.

2016 is "

During the opening year, the "supply side reform" strategy became the main theme of the new round of economic restructuring.

The textile and garment industry is a typical traditional industry. The central government puts forward the requirements of supply side structural reform, such as capacity production, inventory elimination, deleveraging, cost reduction and compensation, so as to increase the total factor productivity and other supply side structural reform requirements. Every job can be one to one in the textile and garment industry. Then, where should the supply side reform of textile and clothing industry start from? On the conference of China's clothing growth brand, industry experts suggest that the "three products strategy" will become a supply system suitable for demand structure, and a new path for the development of textile and garment enterprises in the new era will be realized as soon as possible.

Xia Lingmin, vice president of the China Federation of textile industry and chairman of the circulation branch, said that under the current economic situation, the pformation and upgrading of the specialized market of textile and clothing should continue to increase brand cultivation. We should guide enterprises to attach importance to the quality of products, enhance the development level of brand enterprises and enhance the operation and management efficiency of enterprises through the upgrading of quality and service.

The development of brand is inseparable from the cultivation of the market. Similarly, the development of the market is inseparable from the support of the brand.

As an important part of realizing the strategy of textile power, promoting brand building is an important measure to realize the pformation and upgrading of China's textile and garment industry.

According to Xia Lingmin, the China Textile Federation has long insisted on guiding China's small and medium garment enterprises to take the branding development route. Since 2010, it has launched the "China clothing growth brand" evaluation work. So far, 460 Chinese garment growth brands have been recommended to the industry, and 169 excellent channels of Chinese clothing brands.

In 2016, another 89 brand enterprises won the 2016 annual "China clothing growth brand", and 30 channel businesses won the 2016 "excellent channel providers of Chinese clothing brand".

As an important part of China's clothing brand, only by vigorously improving the branding degree of the growth oriented clothing enterprises, and cultivating a batch of garment enterprises with strong development strength to grow up first, can we promote the brand development process of our growing garment enterprises effectively through the establishment of fast growing channels with the help of industry forces and the establishment of fast growing passageways and the promotion of the development of small and medium-sized garment brand enterprises.