Rio Olympic Sports Brand Value List Day2 China Brand Strong Attack

The 2016 Olympic Games in Rio De Janeiro ended in second fierce battle days.

With the Chinese delegation winning the first gold, China's

Finally, the front row position of the Olympic brand value list was also grabbed.

Let's take a look at the latest list.

Among the three gold medals of the Chinese delegation in the second competition day,

Exclusive two gold, they come from shooting and diving arena respectively.

In the shooting of the women's 10 m air pistol final, Zhang Mengxue won the first gold medal for the Chinese delegation with the result of 199.4 rings, which helped Lining to become the "first gold brand" of the Olympic Games.

One of the most important reasons for Lining's sponsorship of shooting teams is to bet on the first gold.

Although Tully and Yi Siling's 10 meter air rifle failed to play the "double insurance" effect in the first match day, but ultimately the shooting team knocked down the opening door gold medal, so that Lining's sponsorship was still worth the money.

With the exclusive sponsorship of the Chinese delegation's award dress, a great deal of exposure has been made.

Today, its sponsorship sports team has finally become a gold medallist. Long Qingquan has won the gold medal in the men's weightlifting class of 56 kilograms (as shown below).

Unfortunately, the women's 53 kilogram grade junior Li Yajun made a three jerk and failed.

Otherwise Anta will have the chance to rush to the forefront of the brand list.

The high-profile Olympic Games become the official partner of the 361 degrees, two games are still waiting for the first gold.

But from an international point of view, the performance of 361 degrees is commendable.

Today, athletes who won medals in 361 degree sportswear are not from the Chinese delegation - men's 100 meter breaststroke South Africa athletes pick silver, women's 10 m air pistol, Greek athletes get copper (as shown below).

361 degrees not only won the opening ceremony by sponsoring the delegations of both countries, but also the vision of sponsoring its sports teams.

Speaking of national brands, let's talk about Russia's BOSCO.

The brand is very young, and it was only released in 2001, but it has been fighting alongside the Russian delegation for seven consecutive Olympic Games.

This year is the eighth time for BOSCO to compete for the Olympic Games.

Today, Russia gets one silver in archery (as shown below) and shooting range, and the sportwear of athletes also comes from BOSCO.

The Russian delegation is ashamed of the doping scandal. Their athletes and sports brands want to prove their value with their achievements.

Yesterday we introduced some niche professional brands.

After second days of competition, is there any professional brand that continues to be strong? We have to nominate bicycle equipment manufacturer BirRacer.

Yesterday, when the Belgian athlete won the men's road cycling event, it was the turn of the Holland players to call the women's group (the following picture).

The two athletes were all wearing BioRacer robes.

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Yesterday, we also paid attention to Hyde, a Austria brand that was dedicated to tennis and extreme sports, but was sponsored by the South Korean archery team because of the influence of Korean partners.

Today, South Korea won the archery women's team (photo below).

The recommended brand today is Beretta.

In the women's flying saucer shooting event, we found that the New Zealand silver player wore a Beretta coat.

The most striking feature of the brand is that it is the oldest brand on the list.

The author used the word "old" because the Italy firearm manufacturer (as shown below) had made weapons for the Venice fleet in 1571.

Don't mention sports equipment, who is the world's top 500 brand brand with a longer history?

Adidas continues to top the list of brands.

The sports teams it supports has already won eight gold medals in Rio, and the total number of medals is also ahead of other brands.

But in Taipei, where weightlifter Xu Shujing won the women's 53 kilogram victory, Adidas's logo just appeared quietly in a small corner of the sleeve, but unlike other sports teams, the brand appeared distinctly on the vest.

If we look at it carefully, there is a faint Kappa sign on Xu Shujing's vest.

This scene is really inspiring.

For two days, how did Adidas not mention its dead rival Nike? Ah, Nike's Olympic advertisement is very promising, but its sports teams haven't won gold yet. The operation style of "hook" is a bit similar to that of Anta. It sponsors the US team's award dress and has a very good guarantee of its appearance.

With the United States basketball team (the following chart), the US track and field team, the Brazil Olympic football team and other focus sports teams as the endorsement, Nike even ranked the top in the list, but its expected exposure is still very impressive.

Finally, we hope to improve the Olympic brand value list with the help of readers' wisdom.

Because of the limitations of the data, there are very few brands that we can't distinguish successfully.

The readers of sports business cover all kinds of elite in the industry, hoping that brand experts can solve our doubts.

In the second competition day, the logo of the South Korean weightlifting team's matches is the apple logo and the lowercase "AE" line outlined in line.

Where is the holy place of this brand? We expect readers to give guidance through comments.

We would like to thank the enthusiastic readers in the follow-up brand list.