Traditional Trading "Pain Points" Frequent, Hundreds Of Millions Of Market Need To Solve The Historical Problems.

In early July of this year, the temperature in Shenzhen was nearly 35 degrees Celsius. As hot as heat, and the 2016 Shenzhen international is being held here. Spin Fabric and accessories Exposition.

As an important member of the "Oriental Silk Market Exhibition Group", the costumes are on display at the exhibition. The more than 100 square meter special area shows the promotion of more than 700 new fabrics of the member enterprises. Buyers are pouring in and their colleagues are drooling.

Luckily, it was a young pioneer named Zhang Wangchun. Prior to that, he has just become a member of the Guangzhou Zhongda market experience hall. This time he joined the Shenzhen Textile Expo. With his own creative design, relying on the three-dimensional marketing under the online and offline, the member enterprises he served quickly received a large list. "I have been in the central university market for 10 years and I have been feeling helpless. Now, with a strong team and a strong hand pushing me forward, will the success days be far behind? "This gives Zhang Wangchun a hope, and is highly regarded by Shengze textile people.

Traditional trading "pain points" frequent, hundreds of millions of market need to solve the historical problems.

Textile industry is a traditional advantageous industry in Shengze. There are more than 2500 textile enterprises and more than 6000 trading companies, with an annual output of 13 billion meters of various fabrics and an annual sales volume of over 100 billion yuan in the Eastern Silk Market. Shaoxing Keqiao market 70% fabrics, Guangdong Zhongda market 30% of the fabric comes from Shengze.

"Buying fabric is like looking for an object. You can't look at the photos, you must face to face." Because of the particularity of fabrics, color and touch should be experienced by buyers. For many years, the sales model of the Eastern Silk Market, such as sampling and sampling, hand in hand and single handed delivery, is still in use so far.

However, the people in Shengze know that the pain points behind each order are equally obvious. First, the transaction process is long, the trading links are many, the middleman level is overweight, resulting in high cost and easy to generate receivables; the two is asymmetric information, between production enterprises and designers, foreign trade enterprises and buyers are seriously disconnected, resulting in insufficient fabric innovation, easy to plagiarize with wind, vicious competition, resulting in overcapacity and value decline.

Over the years, Shengze people have been trying to use the Internet platform to sell cloth online, so as to integrate all resources, reduce intermediate links, reduce operating costs and enhance fabric value.

However, Shengze textile entrepreneurs who are mainly dominated by 50 and 60 are lack of trust in online product information and bulk e-commerce transactions. Selling cloth online has been at the stage of enterprise promotion and information consultation. Even the big business Alibaba has no better way.

A number of problems, such as a chasm, are blocked in front of Shengze people. Manufacturers, foreign trade enterprises, designers and purchasers are always on the perplexing road of seeking the "other half", which not only restricts the development of enterprises themselves, but also hinders the upgrading and growth of Shengze's textile industry.

"Today's textile industry competition is not only the competition among individual enterprises, but also the competition between specialized markets. Under the new normal economic situation, how to make better use of "Internet +", realize the deep integration of textile products online and offline, and open up network sales channels, become the key force to further promote the development of Shengze's textile industry. As Fan Jianlong, member of the Standing Committee of the Wujiang District Committee, Secretary of the Shengze town Party committee and Secretary of the Party committee of the Oriental silk market, said, in Shengze, the historical problem of selling cloth online is urgently needed to be solved.

　 Online and offline synchronized promotion of transactions to achieve global market "factory direct sales"

Carrying the future of Shengze's textile industry, facing the unfavorable situation of overcapacity in the textile industry and cold market sales, Sheng Houquan, chairman of the Oriental Silk Market Association and chairman of Sheng's group board, resolutely invested in the establishment of a new marketing mode of "online promotion transaction and offline experience docking", and "chew" the hard sell of selling cloth online.

"I have worked in this industry for more than 20 years, and I know the root of every link in the industrial chain." The experienced Sheng Hou Quan took the lead in hitting the pain spot: through assembling all textile production enterprises, integrating the textile production chain in Shengze and surrounding areas, forming effective division of labor, reducing costs for production suppliers and buyers, and increasing profit margins. At the same time, the fabric provided by producers and traders can seamlessly connect the designers through the Internet platform, not only improving the added value of the products, but also providing suppliers with no intermediate links and more reasonable and transparent prices to help the Shengze textile industry open up sales channels.

"Integrate the superior resources and talents scattered in various fields and work together to create and enlarge the value of the whole industrial chain." In the view of Sheng Hou Quan, this value is not "1+1 equal to 2", but a multiplier benefit.

At the same time, a B2B professional team of 130 people has been set up in Shengze headquarters. It has built twenty thousand square meters of textile display, trading and sampling center, set up offline experience hall in various professional markets in China, and organized member enterprises to participate in famous exhibitions at home and abroad. Through the online and offline cooperation, let member enterprises stay at home, realize the global market "factory direct sale", let buyers "catch up" to achieve "buy fast, excellent and save".

It is worth mentioning that we also strive to train "two generation" and train a large number of excellent customers to help them participate in e-commerce, enhance the design and trade capabilities of textile fabrics, and upgrade the upgrading of textile industry. "We will build a new B2B plus O2O e-commerce platform to build a global textile ecological industry chain, and create tangible value for member enterprises." Sheng Houquan said.

　 Integrating the national professional market resources to help the Eastern Silk Market become the world's first

The ideal is "full" but the reality is very "bone". At first, many people were skeptical about whether an e-commerce platform could leveraged the deep-rooted trading mode of Shengze and even the whole textile industry.

Jin Yongliang, chairman of Jin Suhua textile, is still on the sidelines after signing a contract of intent 4 months later. Until this Shenzhen Textile Expo, we saw that we invested heavily in building special exhibition booths to help member enterprises focus on sales. We saw that with the help of the Internet two-dimensional code technology to help member enterprises open their fame, Jin Yongliang could not sit still when he saw the offline experience hall in Guangzhou Pearl River textile city and Zhongda market. "The annual membership fee is only 1/3 of the Shenzhen exhibition alone, but it can participate in 10-20 exhibitions at home and abroad annually. Moreover, the introduction of online and offline panoramic display and three-dimensional promotion has really reduced costs for enterprises, opened up sales and improved efficiency.

4 months ago, Qian Zhongjun, general manager of three Jun textile, was just in the mood to join. Today, he has not only taken the initiative to become a strategic partner, but also joined the important position himself. "In Guangzhou Zhongda market, rent a 20 square meter facade, at least 1 million 800 thousand yuan a year. Today, I spend less than 2% of my money to get through the production of grey cloth and finished products, and at least save 30% of gross profit.

"Wine is not afraid of alley." Shanghai Textile Group, the largest textile exporters in China, hopes to join forces to make them stronger and stronger. He Jianhua, a famous fashion designer in Hongkong, has come to take the initiative to cooperate with him in depth and create greater value for himself.

Since its launch in March 10th this year, it has attracted more than 1000 member enterprises, of which more than 200 have developed into strategic partners, with a total sales revenue of about 30000000 yuan. With the payment of bulk transactions and the continuous improvement of the third party trusteeship platform, this year's sales revenue is expected to exceed 500 million yuan.

"Like a big tree, rooted in the fertile soil of Shengze, bathed in the" Internet + "sunshine and rain. We will serve the member enterprises, let them flourish, cultivate a large number of customers, let them blossom and bear fruit. Sheng Houquan said, in the future, we will integrate the resources of all major professional markets in the country based on online Internet technology and the experience platform under the line, and make the Oriental silk market the largest textile professional market in the world, and promote the fashion transformation of Shengze's textile industry.