First Quarter Apparel Listed Companies Closing Inventory: Strategic Adjustment To Reduce Pressure

In the past few days, "

The news of the first quarter switch shops circulated widely in the circle of friends, which said that the phenomenon of a large number of clothing industry that appeared a few years ago is still continuing.

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YOUNGOR, the largest market share brand, has closed 57 stores in the first quarter of this year, and 38 stores at Hai Lan's home.

In the first quarter, there were hundreds of shops, 148 and 176 respectively.

Since 2015, in the face of the impact of electricity supplier, commodity homogenization and other factors, the traditional clothing industry has become increasingly sad. Enterprises are also adjusting their terminal retail outlets frequently. According to the Wind information data, the statistics of the terminal retail outlets of textile and apparel listed companies in the first quarter of 2016 are statistically analyzed.

Sun Xun, a researcher at the international brand consulting (Beijing) Co., Ltd., today, in an interview with reporters, said that the Internet era of consumer demand is the core of the traditional textile and clothing listed companies through the form of rapid expansion of the franchise form has become a thing of the past.

Now, the garment enterprises that appreciate the bonus of real estate projects are also in a desperate situation because of the high speed expansion, the cost increase, the high inventory and the increased annual rental pressure.

Therefore, it is understandable for clothing enterprises to reduce pressure by closing stores, carry out strategic adjustment and re layout, and re-examine rationality and normalize development.

Of course, there are many reasons for closing the store. It is self adjustment or strategic shift. For enterprises, there are different perspectives.

Nowadays, the clothing industry is not a "miserable" situation such as "frequent shops and cold winter" as well as related arguments.

According to the statistics of National Bureau of statistics, in 2016 1-5, the main business income of China's textile industry above Designated Size reached 1 trillion and 514 billion 740 million yuan, an increase of 4.9% over the same period last year, and realized a total profit of 74 billion 860 million yuan, an increase of 6.9% over the same period last year. The data of the General Administration of customs also showed that the growth rate of textile and garment industry in the first quarter was close to 7%.

In April, China's textile and clothing exports increased by nearly 5% compared to the same period last year, and the ratio increased by more than 20%.

Sun Xun believes that clothing as a primary demand for clothing, food and shelter is actually not something that can be concluded by using one-sided data such as "closing shop" and "poor performance". Instead, it should be more concerned about how to innovate and how to pform.

"Clothing enterprises should pay more attention to three main factors in the future development: first, brand communication and publicity; two, product design and fashion; three, the integration of industrial chain and back-end platform.

And all of these need to seek the innovation ability of the enterprise and the "taste" of the enterprise from inside to outside.

Sun Xun told reporters this.