Mulberry2015 Profits Amounted To US $4 Million 100 Thousand In Fiscal Year.
Recently, the British leather goods brand
Mulberry
According to its earnings report, the company's earnings for the year ended March 31st showed that compared with the loss of $2 million 300 thousand in the 2014 year, Mulberry made a profit of $4 million 100 thousand last year.
The company's sales volume reached $235 million last year, up 5% from 2014, and retail sales rose by 8% to $179 million on retail channels.
Because Mulberry is too eager to pform the brand into
Luxury brand
Last year, the company's business strategy led the brand to lose many British customers. The aggravation of the loss caused the brand to increase its operating pressure in the 2015 fiscal year.
As a result, the company reduced the average price of products last year, and appointed new CEO management companies and new creative directors to design products.
The company also made efforts to shorten the time when the product was released to sales, which was released in February last year.
Autumn and winter series
Only one week after the release, consumers can buy it.
The head of Mulberry company said on Thursday that the 2016 autumn and winter series, both retail and wholesale, will complete the procurement by August.
The company's CEO Thierry Andretta pointed out that the first series of Johnny Coca, the new creative director, was very successful and was popular both in the UK market and in the international market.
Thierry Andretta revealed that the company will invest in product design, brand development and multi-channel development.
Looking forward to the future, the company will have a larger network of snacks in the UK, and will also promote sales growth in the international market.
The company's sales in the 2016 fiscal year were good. Sales rose by 9% in the first 11 weeks of June 11th and 4% in the same store.
A report by Barclays Bank on Thursday pointed out that Mulberry's sales performance was excellent in the difficult environment of Luxury Retailing, and the sale of Johnny Coca would be even more pleasing when the first series was launched at the end of the month.
According to the head of the company, the company is also focused on the development of existing stores and will not consider opening new shops.
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