The Muslim Women'S Clothing Cooperation Series Will Invade China In July.

According to the report,

It will be launched in the Japanese market in the second half of this month.

Hana Tajima's Muslim women's clothing series.

In the future, the series will also visit China, Korea, Australia and other markets.

Muslims of Hana Tajima

The partnership series will be available in some stores in UNIQLO, China, in July of this year.

Tajima is a British born designer and a Muslim believer.

Her collaboration with UNIQLO began in 2015, when the Hana Tajima LifeWear LifeWear series was sold in Southeast Asian countries including Malaysia and Singapore, and then entered the US and UK markets in 2016.

Hana Tajima

Tajima said in an interview that she hopes to design a series of clothing for women who appreciate "modesty as a lifestyle". At the same time, this series will also be relaxed and integrated, and can be mixed with other styles.

Hana Tajima and UNIQLO Muslim women's wear series

UNIQLO's Muslim women's clothing series, which was first sold in Southeast Asian countries in 2015, has caused great repercussions in the international market, including Vogue, ELLE, InStyle, and British websites.

This is mainly related to the increasingly integration of Muslim elements into the controversial topic of fashion.

{page_break}

In 2014, DKNY had designed a series called Ramadan, which was mainly made of long and ankle shirt skirts, one-piece clothes and half skirts, and sold in the Middle East.

Dolce and Gabbana, which launched a series of gowns with matching headscarves this year, has also won a lot of praise, and is called "beautiful" by the The Cut website of New York Magazine.

Dolce & Gabbana

However, not everyone is welcoming this kind of design.

Vanessa Friedman, a fashion writer, once wrote about different voices.

For example, Laurence Rossignol, a French feminist minister, holds a view that when brands invest in Islamic clothing market, they are promoting the imposition of women's bodies.

After that, people including Pierre Berg (YSL co founder) also denounced the Muslim elements in the fashion industry, saying they were "hiding the women with these abominable things".

DKNY's Ramadan series

Anything can be discussed at the level of political and social significance.

Of course, we must not forget the economic dimension.

From 2015 to 2016, clothing consumption for Muslim consumers will reach 2300 billion, and according to the global Islamic economic report, by 2019, this figure will rise to $327 billion - more than the total size of the clothing market in Britain, Germany and India.

However, for UNIQLO, the biggest goal of such cooperation may not be on the economic level.

In view of the previous market moves, the market of Tajima Muslim's women's wear series listed in Southeast Asia, the United States and the United Kingdom is not an important source of sales for UNIQLO.

In this area, the introduction of this series is of greater significance from a special consumer group to enhance brand awareness and friendliness in the local market.

For example, Singapore has about 15% of the population Muslim, and this country is one of the first listing of the QQ Muslim series.

The question that UNIQLO will face next may be: since it is decided to extend the Muslim series to countries such as China, Australia, Japan and other non Muslim population countries this year, how can it tell consumers of these markets that they can also wear clothes containing Muslim elements and dress well and appropriately?

At this point, UNIQLO is afraid that more stories need to be brewed.