Adidas, We Should Try To Add Fuel To It, Otherwise Nike Will Be Difficult.

Recently, the news of Adidas and Nike has not seldom appeared before us. As the competition is approaching, it will be more crazy.

But obviously Nike has taken the lead.

It is reported that a new report has recently been released by foreign media.

In recent days, Nike has defeated many brands in one fell swoop, and even defeated big brother LV, becoming the top brand of fashion brands.

In routine

In the fashion brand ranking, though it did not become the first place, it also beat LV and Hermes, ranking 44.

LV and Hermes are 32 and 55 respectively.

Nike said it will build women in an all-round way.

Increase market share.

And this may be more stressful for Adidas.

However, the next war is becoming more and more intense. We can also see how exciting the brand competition is.

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We just said that Adidas played for the overweight advertising, and launched a new complex version of the jersey for the Champions League.

But after a few days, Adidas was hit.

It is reported that the Chelsea club, which was supposed to be in 2023 and Adidas, had recently discussed with Adidas, and the two sides decided to terminate the contract from 2017.

As the termination of the contract was put forward by Chelsea, Adidas was paid.

And the Adidas payment is much higher than that of the group, so Adidas has raised its annual forecast again.

This time, Adidas raised its original annual operating profit growth rate from 15% to 18% to 25% from 15% to 18%, and net profit increased from 830 million to 850 million euros to 900 million euros after the second increase in April 27th.

EBITDA ranges from 6.6% to 7% to 7%.

Although neither side has disclosed how much Chelsea will pay for the breach of contract, the industry has speculated that the penalty for Adidas will not be less than 50 million euros.

For Adidas, there may be a long-term source of income stability, but the good eye of Adidas may bring strong growth for the group to find the dark horse again.