"Jordan Case" Did Not Solve The "Face" Andemar Of The New Sports Brand In Jinjiang

China's sports brand "Jordan" and basketball superstar Michael Jordan's trademark dispute administrative disputes still await the Supreme Court's judgment, and another Chinese enterprise has triggered a collective tucked up by netizens for similar situations.

Recently, a company called Jordan, also from Fujian, held a press conference to launch the Uncle Martian brand.

Because LOGO is similar to the famous American brand "Under Armour", "Uncle Martian" is called another "edge ball" by netizens.

Foreign media, including the Wall Street journal, New York Times, Fortune magazine, and Business Insider, Mashable and other emerging media have also reported this, with questionable eyes "onlookers".

Under Armour LOGO: UA crossover.

Founded in 1996, it is the new favorite of the US sports market. In 2014, its revenue exceeded Adidas, becoming the second largest sports brand after Nike.

"Uncle Martian" LOGO: adopt UN combination.

The brand belongs to Ting Feilong sporting goods Co., Ltd., which is located in Jinjiang. It was founded in 1990, mainly sporting equipment, shoes, clothing and so on.

Similar LOGO cited foreign media attention

Most of the sports people in the country know very well about Andrew.

The company was founded in 1996, and its revenue exceeded Adidas in 2014, becoming the second largest sport brand after Nike in the United States.

According to the news, in the high-performance sports apparel market, Andrea has a market share of 75%, far away from Nike and Adidas. In the professional sporting goods market including sports shoes, Andrea occupies 31%, second only to 36% of Nike.

Andemar's development in China is also smooth sailing.

Compared with the same period last year, the company's sales in China increased nearly two times in the first quarter of this year, according to Bloomberg data.

From anmar and "Uncle Martian" LOGO, they are all made up of letters. The difference is that the two letters of "Uncle Martian" do not overlap, while Andemar crossover.

"Uncle Martian" introduced the brand connotation in its official micro-blog: the main character is "UN" font combination, and "H" also stands for height.

However, because the brand LOGO design is similar to Andemar, it has triggered many netizens' Tucao.

Some netizens said, "shame is lost on the home," and netizens questioned "I don't know what kind of entrepreneurial idea of this brand founder", "they want UA to sue them", and some netizens hope that they will "learn other Chinese original sports brands".

In fact, with the increase of income, the taste of Chinese consumers is changing gradually.

People want to buy genuine products, and most people can afford it.

The most embarrassing thing is that foreign media including the Wall Street journal, New York Times, Fortune magazine and Business Insider, Mashable and other emerging media have reported this, and some reports refer directly to their "fraud".

Some foreign netizens also discussed with their counterparts, saying that such behavior is at least not creative.

Reporters noted that the "Uncle Martian" brand belongs to Fujian Ting Fei Long sporting goods Co., Ltd. (hereinafter referred to as Ting Fei Long Sports), its business information shows that the company was founded in 1990, the registered capital of 8 million yuan, mainly engaged in sports equipment, shoes, clothing and so on.

It is worth noting that the company also has a "N brand" was also questioned by some people playing the American sports brand New Balance's edge ball.

The reporter tried to contact Ting Fei Long Sports company, but the company has no official website at present, and has not been able to contact the company after consulting the public telephone.

Ting Fei lung Sports: we did not cross the border.

Reporters found that Andrew had already registered X trademark in mainland China in 2003, and Andrew also formally responded that it would take all commercial and legal measures to resist such blatant infringement.

In May 5th, the reporter called Andemar China official consultation telephone, the brand related personage told the reporter, at present, Andrew company has noticed the "Uncle Martian" brand, the relevant departments are also through the corresponding means to protect the company's brand image and rights and interests, at the same time also remind consumers and dealers to choose carefully.

According to media reports, new Fujian trade (China) Co., Ltd. has also taken note of the move of Ting Fei long in Fujian, expressing its high concern about the matter and denying any commercial contacts and related cooperation with the Tsing Lung sports company.

The two sports giants China said they would take the matter to the legal department of the company, and continue to pay close attention to and follow up on the development.

However, some of its brands are being questioned by others, such as plagiarism, Shanzhai and so on.

According to media reports, Huang Canlong, general manager of Ting Fei Long recently, said in an interview that ting Fei Long's sports business is independent brand, and has nothing to do with new brun and Andrea.

He said, "we make our own brand and products.

As for the similar problems of style and logo, we should do reasonable products within reasonable limits, like consumers who do not have the final say.

As for some people who question our edge ball, this is the outsiders' view. 'Uncle Martian' has been doing it for several years without crossing the border.

Reporters also found that the "Uncle Martian" industrial and commercial registration residence is Jinjiang, Fujian.

Most of the famous sports brands in China come from Jinjiang, and these brands have frequently put advertisements on CCTV sports channel.

It has been reported that

After "success", Jinjiang and Quanzhou came up with brands such as Kang Tai, Bei Tai, Rui Ting, anti step, quality step, new step, steady step, build step, country step, Yu Tai and so on.

Call a gram.

"(a)"

A certain step (along with "Reebok") followed many other international brands. Naidilong, ADDNICE and Adivon have now gained a certain reputation by striking the edge of the ball. (ADDNICE)