Men'S Clothing Will Be Bottomed Out This Year?

Following the full recovery of the sports brand represented by Anta this year, as a representative of Fujian menswear brand, nine Mu Wang has released the 2015 annual performance report, and the main industry has shown signs of recovery under the pformation of the retail strategy.

Whether or not the recovery of the weak market of the nine Mu Wang can continue and lead the whole industry, insiders believe that, on the one hand, it is necessary to see whether the strategic pformation of these enterprises can really find a breakthrough, and at the same time, it can be effective.

According to the results of the financial report,

In 2015, revenue and net profit increased, of which net profit achieved two digit growth.

On the same day, a quarterly report released in 2016 continued to warm up.

However, the industry believes that the case of the recovery of the nine Mu Wang, while the men's clothing industry as a whole has not yet recovered.

At the same time, clothing retail brands including men's clothing are stepping up efforts to pform.

In fact, the revival of King Mu is also considered a case in men's clothing industry.

Another Fujian men's clothing brand seven wolf early released earnings data show that in 2015, the total business income of 2 billion 460 million yuan, an increase of 3.02% over the same period.

257 million yuan, a year-on-year decrease of 26.15%; net profit of 270 million yuan, a decrease of 5.63% compared with 290 million yuan in the same period last year.

2016 a quarterly net profit of 64 million yuan, down 5.74% over the same period.

Reporters collate public information found.

The income of other companies is not good.

For example, in 2015, Dayang's business income decreased by 1.17%, and its net profit attributable to shareholders of listed companies dropped by 6.40% compared to the same period last year.

Hinur's operating income in 2015 was 1 billion 13 million yuan, down 1.62% from the same period last year.

The total revenue of the wedding birds fell by 1.52% to 2 billion 240 million yuan in 2015, while net profit fell by 19.55%.

Industry watchdog Ma Gang has previously said that compared with previous years, 2015 is the most difficult year for the textile manufacturing industry.

Since 2015, although clothing consumption has basically continued the weak trend in 2014, the growth rate has stabilized and steadily increased in a few months. The 1~9 growth rate was 10.2% in the same period last year, the same as that of the same period last year.

Although clothing consumption has not recovered, subdivision has shown signs of recovery, such as women's underwear and baby industry are still at a relatively fast growth stage, but high-end men and women's clothing is at a low ebb and needs to be revived.

Ma Gang said that the current clothing companies in the capital market have begun to take the road of integration of production and finance.

Nine Mu Wang invested 12 million US dollars in Korea's clothes house.

The seven wolves invest in multi metre music, set up Hua Yi Fashion Fund, and focus on investing in lifestyle and consumer culture related lifestyle industries. The seven wolves said that the future will revolve around the "investment + industry" strategy, and build a fashion consumption ecosystem including supply chain, brand, channel, communication and capital, and open up the M & a space.