Designer Jiang Yongxin Teaches You How To Avoid Inventory.

As a clothing enterprise, the biggest fear is the large inventory during the season.

As we all know, design is the soul.

The biggest feature of fashion is changeful. A movie or MV may subvert the current fashion elements.

How to cut into the market quickly and seize the consumer's desire to do it?

Jiang Yongxin, a designer of costume and accessories, expressed his insightful views.

She believes that in a modern society with increasingly rapid pace of information, as a fashion designer, the development of product strategy by buying mobile phone system will greatly enhance efficiency and reduce inventory.

For example, a popular movie shows a sensation. The hero's clothing may reflect some representative clothing elements. When these fashion elements appear, the buyer designer can only complete the integration of these fashion elements in a few days, showing the imitation of the fashion, and ensure that these styles are very close to the latest trend.

Jiang Yongxin, design director, is a product of brand enterprises.

In execution, the following four links are usually adopted to firmly control the inherent risks of the clothing industry.

1. buyer designers copy, so the so-called "learn from me" is like my death. Copying is not plagiarism, but also must be changed.

2. buyer designer design to the upper shelf 1 fast loading cycle, the shorter the cycle, the more smoothly the docking market, and try not to replenish the goods.

The 3. are many, little, hunger marketing. Clothing is different from other products. Consumers are most afraid of bump shirts.

4. timely feedback from terminal sales information enables designers to quickly gain market awareness and designers need to keep their eyes on the market.

Most traditional clothing enterprises adopt the order system.

The director recommends that when the market is allocated, establish an effective marketing control database, and then actively distribute the goods according to the sales situation of each store, which will effectively reduce the inventory.

What kind of style, color and size are needed for each store, city and region, and how much quantity is needed for replenishment each time?

We must have a clear idea.

The best way to prevent inventory in a retail store is to rush into quick sales, especially fast fashion clothes, which can not be sold in a short time, not only occupying capital, occupying shelves, but also devaluing easily.

Jiang Yongxin, a designer with buyer experience, said that the designers of clothing buyers are very scarce at present, and the work of fashion buyer designers is forward-looking.

Generally speaking, according to the different operation habits of the enterprise, the buyer designer purchases the goods for sale next season in advance for half a year or more for the enterprise, so the buyer designer must be the right person to grasp the fashion and fashion trend.

Moreover, in order to achieve the goal of smooth sales, buyer designers must be keen on market development and control.

The buyer's designer profession will become the gold occupation of the clothing industry.