Roley Home Textile: Opening A Shop Is A Profound Knowledge.

In the home textile industry, not only the Luo Lai family has an ambition to make big homes, because the survival space of single category is narrower and smaller, unless it is extremely professional in a single category, but it also costs a lot.

The new mode of gallery Bay, which is different from traditional stores, may be considered a retail experiment by Luo Lai, which includes three aspects of service, brand and terminal.

Fei Xiaogang said frankly, the business mode of gallery Bay is built on two entries, one is the entrance of brand, that is, corridor Bay has become the access for overseas domestic products to enter China; the other is the entrance of traffic, and the whole pipeline is used to catch consumers.

In the five floor of the Mixc, an upscale shopping center in Hangzhou, a small ballpoint pen, a towel, a large bed and a sofa are sold in a shop.

This shop is not a Muji, but a LAVIE HOME home experience store, which is mainly owned by high-end imported home products.

Walk into corridor Bay

Shops, the location of the entrance is a colorful fragrance, followed by home textiles supplies, shops in accordance with the partition of home life, living room, bedroom, children's room, etc., full of purpose.

More conspicuous than furniture.

The price of the product is not close to the people. A bottle of car fragrance is worth several hundred yuan, and the price of the four piece set is as high as six thousand or seven thousand yuan.

After a woman finished her account, the shopkeeper invited her to open his cell phone to scan the code and pay attention to the WeChat service number of the hall home. He sent a pen as a small gift.

At present, the users of high-end household products are mainly offline.

Fei Xiaogang revealed that after half a year's operation, Tmall didn't produce too many orders for high priced customers.

Therefore, with terminal stores as the center, playing the whole pipeline becomes very important.

After all, experiential shop is a big investment. The right choice of imported goods will directly affect the inventory, and we need to do a lot of trying to drive sales.

On a weekend in April, Chen hurried from Shanghai.

The Mixc stores understand the situation.

Although this shop also has furniture, the main sales force is the traditional superior household textile products, and the low priced units such as pens and car fragrances play a role in attracting passenger flow.

He plans to increase the proportion of decorations in experience stores. Compared with large items, accessories consume more random items and purchase more frequently.

Chen Hao said, experiencing the necessities of the shop is very few or even dispensable, but they can improve the home atmosphere and improve the quality of life. This determines that customers must reach a certain level in terms of income and taste.

Besides opening a shop in the right place, there are many other things to do besides sales.

In the face of such a group of "very picky customers", Lang Wan has also tried to do some community activities, but it is still not easy to really satisfy the interests of customers.

Chen Hao said that the monthly retail target of Hangzhou the Mixc store is 1 million yuan, but there is still a certain gap from this figure.

"Now is not the final state."

Chen Hao said he hopes that the communication between stores and customers will be closer, whether online or offline, and customization will become a more important part of the store.

Corridor Bay contacted with foreign brands, found that there are many possibilities of customization, and do not rule out its own brand.

Gallery Bay is also planning to open cross-border experience zones in some stores. If you want to buy products after user experience, you can buy them through the App scan code.

"For us, cross border is a data channel, which can clearly see which brands are more popular in China, and well done can be converted into bulk sales by proxy mode."

Fei Xiaogang said.

Gallery Bay has a lot of imagination and will do many things. For example, Shanghai's Jiu Guang Department store will hold a cross-border exhibition with Lssey Miyake and other major brands this month.