China Will Be Able To Produce Its Own Brand Comparable To Nike Adidas.

With the approaching of Rio Olympic Games in Brazil, the major sports brands all over the world are eager to try.

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Overseas brands such as Anta, Lining, XTEP, 31st degree, PEAK and many other first-line brands are also competing.

Four years of sports banquet, competition is not only a match between national sports and sports, but also the sports brand of all countries.

In 2015, China set up the sports brand named Anta (11 billion 126 million yuan), the first ten billion sales of annual sales, followed by Lining and XTEP, ranking two or three in 7 billion 89 million yuan and 5 billion 295 million yuan respectively.

Sports brand collective warming, coupled with the national sports industry policy dividend drive, let the Chinese people can not help daydream, catch up with NIKE and Adidas, just around the corner.

How many years will it take to catch up with NIKE?

First look at a set of data, NIKE2015 sales reached 30 billion 600 million U.S. dollars, converted into nearly 200 billion yuan, is 20 times the same period of Anta, net income of 3 billion 273 million dollars, is 8 times the same period Anta, the market value of this, Nike 105 billion US dollars, is the same period of Anta over 13 times.

After comparison, the result is self-evident. It may take 10 years, 20 years, or even longer.

But the author thinks that the data only represent the past and face the gap in order to keep a clear mind. As Anta head Shin Shing Chung said at the annual meeting of the group's annual earnings report, although there is no chance of confrontation with Nike and Adidas, it can be expected in the future.

1. With the continuous promotion of sports related consumption, sports development and sports popularization and participation, the government has injected strong vitality into the sporting goods market.

From investment driven to consumption driven, consumption has become a new driving force for China's economic development.

From the development path of western countries, when people's basic material needs are satisfied, the first demand is health and sports.

According to authoritative organizations, China's sports industry will reach 5 trillion -7 trillion in the next 10 years.

Two, after more than three years of reform and pformation, the local sports brand has achieved the following pains: clear positioning and focused areas, segmentation of the market, integration of brand resources, accelerated layout of overseas markets, new channel construction and product structure, which will usher in more room for brand development.

Three, the Internet + era, with the popularity and application of the Internet, our brand can quickly go to the overseas market by carrying the network, greatly shorten the time of channel construction and enhance the efficiency of brand promotion. In addition, product innovation and R & D can also achieve real-time sharing and interaction through the network, of course, the premise is that our products can be delivered.

In short, how many years will it take to catch up with NIKE? Maybe it's just a false proposition.

But I firmly believe that the future can be expected.

With a firm goal and catching up, China will be able to produce its own brand that is comparable to Nike Adidas.