361 Degree: Speed Up The Layout Of Overseas Market In 2016

The turnover in 2015 was 361 yuan, 4 billion 459 million yuan, an increase of 14.1% over the same period last year. Net profit was 518 million yuan, an increase of 30.2% over the same period last year. The gross profit margin remained stable and maintained at 40.9%, 361 in 2016.

The performance has benefited from

Take the strategy of multi brand market segmentation, speed up the layout of overseas markets, focus on improving terminal store efficiency, and upgrading the upgrading of e-commerce system.

At the end of 2015, the 361 degree movement

Layout 7208, 361 degrees.

Sustained performance was strong, with an increase of 16% to RMB 600 million yuan, accounting for 13.2% of the group's turnover and 2350 stores.

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According to "2015 China footwear industry operation analysis", according to the estimation, the mainland produced 14 billion pairs of shoes last year, exports 9 billion 870 million pairs (51 billion 120 million US dollars), imports 97 million pairs, 2 billion 460 million US dollars, the domestic market consumption is expected to be 3 billion 800 million pairs, and the total consumption is 350 billion yuan RMB.

Analysis shows that the mainland sporting goods industry as a whole has entered the downlink cycle since 2011. After several years of in-depth adjustment, the leading brands began to take the lead in recovery, and V began to reverse in 2014.

Along with the mainland's measures to speed up the development of sports industry and promote sports consumption, the sports industry as a green industry, sunrise industry support, and the 2015 football reform, bidding for the Winter Olympics, has injected strong vitality into the sporting goods market.

In 2015, the leading brands of sporting goods industry achieved rapid growth. The sales revenue of individual enterprises exceeded 10 billion yuan for the first time, and the number of leading sporting goods brands reached more than 10% or even more than 20% growth.

Not only the mainland sports brand is eye-catching, but also the international brands like Nike and Adi have achieved two digit growth, and the sporting goods industry has entered a new round of rising cycle.

In terms of share of sales revenue, Fujian, Guangdong and Zhejiang accounted for 65% of the total, while the rest of the provinces accounted for less than 10%.

The share of the top three provinces in sales declined slightly compared with last year's share.

Henan has been more than Shandong for fifth consecutive years, ranking the largest in mainland China.

Regionally, the growth rate of Jiangsu, Hunan and Chongqing is higher than that of the mainland.

From the perspective of competitors, Vietnam and Indonesia are the five largest producers of footwear in the world, and there is a positive competition with the mainland's footwear exports.

Before 2008, the average annual growth rate of mainland footwear exports was higher than that of the two countries.

But after the financial crisis, the average annual growth rate of the mainland is slower than that of Vietnam and Indonesia.

In addition to the above two foreign countries, Philippines's exports increased by 79% in 2015, Portugal's growth by 11%, Spain's 11%, Brazil's -10%, Turkey's -7%.