In 2015, Net Profit Rose 15.93% Over The Same Period Last Year.

Recently, the group released its 2015 annual report, showing that in the past year, the net profit of the group has increased by 15.93% over the past year. In the coming year, it will continue to vigorously build its brand.

Adhering to the concept of sustainable development, the company is committed to building "ELLASSAY" into an internationally influential Chinese fashion brand and building the company into a Chinese fashion group.

The company focuses on its main business, relying on its innovative mode and effective store.

And supplier management, strengthen the resource integration of the industrial chain, continue to tap the connotative growth of the business, and steadily improve the performance during the reporting period.

During the reporting period, the company achieved operating income of 835 million 289 thousand and 700 yuan, an increase of 12.28% over the same period last year, and the net profit attributable to shareholders of listed companies was 159 million 843 thousand and 600 yuan, an increase of 15.82% over the same period last year.

During the reporting period, the company mainly focuses on the following aspects:

(1) continuously optimize the quality of channels, and actively promote the connotative growth of terminal sales.

During the reporting period, the company continued to improve the quality of the channel, optimize the channel strategy, carefully select the core business areas and key shopping malls and shopping centers that meet the brand positioning of 603808, and set up new stores with higher requirements, while further eliminating the shops that are not consistent with the company's image positioning, and the layout of the channels is more reasonable.

As of December 2015, there were 347 terminal stores.

During the reporting period, there were 40 new outlets opened by the company, and 47 were eliminated, constantly improving the quality of channels.

In addition, the company upgraded the 28 shops, enhanced the image of the store by expanding the space, upgrading the image and changing the location, further enhancing the effective business area and increasing the sales capacity of single store.

At the end of the reporting period, the company's operating income was 835 million 289 thousand and 700 yuan, an increase of 12.28% over the same period last year, of which the single store sales increased by 11.62% from the previous year, and the sales of single store outlets increased steadily. Among them, the average operating income of the old shop (the current period was 12 months) was 233 thousand and 900 yuan, an increase of 8.02% over the same period last year.

(two) continue to increase investment in product design and research, and continuously enhance the sense of value and competitiveness of products.

The design and R & D center has been basically completed. The new R & D center has improved planning, design, technology development and Exhibition functions, created a better working atmosphere and environment, and created conditions and reserved space for the introduction of high-end design talents.

At the end of the reporting period, the design and research staff increased from 103 in the same period last year to 137, and the personnel structure and design level were further optimized.

Through the improvement of software and hardware, the existing R & D center has become a design and R & D base with design, research and development, display and creative design ability. It has injected lasting power to the rapid development of the company.

During the reporting period, the company continued to increase its close cooperation with international resources in the design consultant resources, fabric development resources and version technology resources.

The company introduced the whole international design team for the first time, responsible for the design and development of the high-end product line first. The product has been launched in the spring of 2016. In the design and development, the company has formed strategic cooperation with fabric suppliers to jointly develop exclusive fabrics suitable for brand positioning, enhance the sense of value of products, and improve the timeliness of fabric supply and reduce fabric inventory effectively through strategic complementarity.

During the reporting period, the grace arts public welfare fund set up a graduation design scholarship by sponsoring the graduation design competition of Beijing Institute Of Fashion Technology's clothing specialty, and successfully hosted the 2 graduation exhibition of North costume and song's cup. The company continued to work closely with Shenzhen University, Tianjin University of Technology and other Institutes in teaching, scientific research, technical training and personnel training, which is beneficial to reserve talents for the company.

(three) set up a fashion industry fund to expand the scale of industrial investment.

The company has set up a fashion industry fund under the help of Fosun Group Shanghai Fuxing Fortune Investment Co., Ltd., using the company's many years of experience in the operation of the clothing brand and the rich resources of Fosun Group in the fashion industry, in the form of venture capital and brand acquisition, to create more revenue for the company in the future.

At present, the fashion industry fund has started to set up. For details of the fund, please refer to the announcement of Shenzhen's Limited by Share Ltd on February 3, 2016 to announce the announcement of the establishment of the fashion industry fund by the joint venture of Limited by Share Ltd in the Republic of Shanghai (Bulletin number: pro 2016-006) (four) to acquire international capital and acquire all the rights of German brand L L in mainland China.

In September 6, 2015, the company acquired a 100% stake in Dongming international investment (Hongkong) Co., Ltd. in October 14th, and indirectly acquired the entire rights of the German high-end women's clothing brand LAUR L in mainland China through the company.

The brand of "Laur L" was set up in Munich in 1978. It was originally a brand of ESCADA, one of the three famous luxury brands in Germany.

The brand fashion covers more than 30 countries around the world, and there are more than 1000 sales outlets worldwide.

The introduction of "Laur L" will promote the promotion of channels and brands of the company's existing women's clothing brand ELLASSAY, and form good complementary advantages. The company's advantages in designing R & D, marketing system and supply chain system can also effectively enhance the profitability of "Laur L" in China.

The in-depth cooperation between LAUR and LGMBH in product design, development, manufacturing and brand promotion will create better conditions for the development of Laur l brand. This acquisition will play a direct role in promoting the strategic objectives of China's high fashion group.

The "Laur L" store will start in phases in the two quarter of 2016.

(five) continuously improve the brand image of the company through innovative methods, and customer stickiness is greatly improved.

In cooperation, through the professional deduction of the international supermodel SigridAgren, it has released an internationally recognized image of New York's 2015 spring summer blockbuster, which has been broadcast at high frequencies in outdoor LED screens, taxi interactive videos and outdoor advertisements in the shopping mall. It has attracted widespread attention both inside and outside the industry. Through the April 2015 listing ceremony, the fashion show on the Shanghai stock exchange has attracted the attention and praise of the industry, and has achieved significant promotional results. In the field of film and television cooperation, GEIs continues to sponsor many stars, including Liu Tao, Chen Shu, Liu Shishi, Xiong Dailin, Ada Choi, Anglebaby, Liyan Tong, Myolie Wu, Myolie Wu, and other famous stars, to attend the activities of costumes and blockbuster shooting. At the same time, it also sponsors the 2015 costumes of the TV drama "carat lovers" starring in the TV drama. During the reporting period, the company continued with well-known visual planning agencies.

On the sponsorship of the hosts, he continued to sponsor Liu Fang, the host of the Phoenix Satellite TV trump card "the front of finance" in 2015, and the "host face to face" host Xu Gehui costumes. In the same year, he became the exclusive clothing sponsor of the Beijing TV gold variety show, "I am the speaker", the third season host Li Kun.

The above main brand promotion activities further highlight the high-end image of the company, and help the business channel, partners and customers to agree.

During the reporting period, the marketing activities of the company have been continuously innovating, providing a more participatory experience for VIP customers. The participation of customers is very high. Many customers react, every activity is creative, and the interaction between parents and children has more opportunities. At the same time, it effectively promotes consumption and enhances the reputation of VIP customers for the brand.

By the end of December 2015, the number of customers in the outlets was VIP, and the number of customers was 80720.

(six) implementing the SAP information system, strengthening the core business capability of the enterprise and supporting the sustainable development of the enterprise.

During the reporting period, we worked together with DDT, a world-renowned enterprise application and solution provider SAP and one of the four largest consulting companies in the world, to implement the SAP system supporting sustainable development in the future. This project helps Geris consolidate the management foundation, integrate business processes and data, and enhance the core competencies of future business development and pformation. These key capabilities include precision marketing, customer analysis, commodity plan control, supply chain integration, rapid response to market changes, business sector collaboration and financial business integration. In addition, through the statistics, mining and analysis of market and operation related data, we can further enhance the efficiency and accuracy of enterprise decision making.

The SAP system was launched in September 2015 and is running well.

(seven) actively embrace

Sales, looking for new opportunities for sustainable development.

As a new marketing mode of modern consumer goods, Internet sales will have huge space for future development.

Internet sales is an important channel supplement to direct stores. The company began selling internet products in 2011. In 2013, the company launched the new WITHSONG brand.

At present, the company's network sales mainly through Tmall, Ju Shang, vip.com, Jingdong, Xiu Xiu net and other e-commerce platforms.

In addition, the company officially revised the O2O sales system in June 2015 to open up sales links under the online and offline businesses.

In 2015 1-12, the sales volume of the company network was 76 million 86 thousand and 500 yuan, an increase of 55.70% over the same period last year.

(eight) promote the growth of the company to "China Fashion Group".

The strategic goal of Geer's future is to grow into "China high fashion group". It aims to achieve the goal of multi brand collaborative development by sharing many years of brand management experience, channel resources and operational experience with VIP.

By the end of the report, geerth has been laying the following lines in the field of high fashion: the high-end ladies' brand "ELLASSAY", the German senior women's clothing brand "Laur L", the American light luxury brand "EdHardy" and the online advanced brand "WITHSONG". The introduction of the external brand brings new brand promotion, channel and customer resources to the main brand ELLASSAY, on the other hand, the company will provide strong support for the development of the imported brand through the accumulation of resources and experience in various fields, and achieve complementary development and complement each other with the development of the brand.

Future Ltd will still plan to promote the strategic objectives at different levels, actively identify and excavate advanced brands that meet the strategic positioning, constantly expand the company's territory, and timely intervene in the business development of the way of life suited to the target group.

Two, the main business during the reporting period.

During the reporting period, the company continued to focus on the design, production and sales of high fashion, and no major changes have taken place in its main business.

The company achieved operating income of 835 million 289 thousand and 700 yuan, an increase of 12.28% over the same period last year, and the net profit attributable to shareholders of listed companies was 159 million 843 thousand and 600 yuan, an increase of 15.82% over the same period last year.

Sales revenue and profits grew steadily.

Three, analysis of core competitiveness during the reporting period.

(1) complete product R & D system, and continuously enhance product R & D capability.

The design and research center of the company has been basically completed. The new R & D center has improved the functions of planning, design, technology development and exhibition, creating a better working atmosphere and environment, creating conditions and reserved space for the introduction of high-end design talents.

In order to continuously enhance the design and R & D strength of the company, the company has continuously strengthened its cooperation with external professional organizations. It has hired consultants from France, Italy, Korea and Taiwan, and Korean version of technology consultants to help the company improve the quality of the R & D team and enhance its brand image.

In 2015, the company hired an international design team to design and develop the FIRST product line directly, and promoted the deep integration of international and domestic design resources.

At home, the company and Beijing Institute Of Fashion Technology, Shenzhen University, Tianjin University of Technology and other institutions in teaching and scientific research, technical training and personnel training has established a good cooperative relationship.

At the end of the reporting period, the number of R & D personnel increased by 33% over the same period last year, and the echelon of talents was further improved, and the personnel structure and design level were further optimized.

(two) continue to realize the quality optimization of channels and the national distribution network.

The company adopts direct marketing and distribution mode to build a nationwide marketing channel.

The company has been paying attention to the optimization and upgrading of channel quality.

Through careful selection of brand positioning shops, and optimize the location and area of existing stores, to achieve the goal of continuously improving the quality of channels.

With the expansion and development of the company's business, the bargaining power of the company has been further enhanced, and the cooperation with the channel has also tended to strategic cooperation, which helps the company to get a better quality store location in the core business circle that is more competitive with the company.

During the reporting period, there were 40 new outlets opened by the company, and 47 were eliminated, constantly improving the quality of channels.

In addition, the company upgraded the 28 shops, enhanced the image of the store by expanding the space, upgrading the image and changing the location, further enhancing the effective business area and increasing the sales capacity of single store.

By the end of 12 2015, the company had 347 sales terminals covering all major cities in the country, and most of the stores were located in shopping malls in the core business circle of the city.

(three) management market has high sensitivity and quick response capability.

The company attaches great importance to the rapid response management of commodities. With the accumulated operation management experience accumulated over the years, it has formed a rapid response mechanism to effectively deal with information feedback, order follow-up and goods distribution, and the product's response cycle has been reduced to less than 8 days.

In 2015, the company introduced SAP system to realize timely allocation and unified planning of resources in various regions, and timely cope with all kinds of risks and unexpected situations.

The company's sales colleagues pay attention to the understanding of customer needs, and through the design and production of personalized products, turn the real and potential needs of customers into products and service outputs in time.

Good product quick response not only provides timely products and services to customers, but also effectively controls product inventory.

(four) the target market is clear and the brand competitiveness is strong.

Since its inception, the company has always been providing quality products and services around the Chinese high fashion industry, and targeting the market at a high level of consumption.

The company's future strategic goal is to grow into "China high fashion group".

At present, the company has 4 mature fashion brands, of which Ellassay and WithSong are the company's own brands, Laur L and EdHardy are the international brands held by the company through the acquisition mode.

Through the four brand different market positioning, the company gradually widens the coverage of target market.

(five) innovative brand promotion and brand influence continue to improve.

Brand awareness not only affects the company's sales volume, but also affects all aspects of the company's operation.

For many years, the company has continued to innovate its brand promotion methods, in addition to employing multi-channel brand promotion methods such as employing international supermodels, multi-media cooperation with domestic media, cooperation with film and television works and TV presenters, planning shop marketing activities, and actively trying new marketing communication modes. By broadening the scope of communication by shooting new media such as microfilm, domestic portals and advertising films, the company's unique style and image are well displayed.

For example, in April 2015, the company joined the international supermodel show in the listing ceremony of the Shanghai stock exchange.

Four, the company's discussion and Analysis on the future development of the company.

(1) competition pattern and development trend of the industry.

1, the economic operation of the industry.

According to the analysis of the economic operation of garment industry in 2015 1-11, according to the China apparel industry network, in 2015, faced with the complex development environment such as economic slowdown, export demand downturn, upgrading of domestic consumption and the continuous rising of factor costs, China's garment industry should actively accelerate the structural adjustment and pformation and upgrading, and the overall development of the whole industry is basically benign, and the main economic performance indicators are growing steadily.

(1) sales grew steadily. In 2015, the overall retail sales of clothing commodities in China increased steadily, and the total volume of domestic sales continued to expand.

According to the National Bureau of statistics, in 2015 1-11, the total retail sales of social consumer goods totaled 272296 billion yuan, up 10.6% over the same period last year. Among them, the retail sales volume above the unit level was 119185 billion yuan, an increase of 7.8%; the retail sales of clothing commodities totaled 848 billion 800 million yuan, up 9.6% over the same period last year.

(2) industry investment growth in 2015, 1-11 months, garment industry investment growth slowed down, and overall growth was at a high level. The growth rate was significantly higher than that of the national manufacturing, consumer manufacturing and textile industries, indicating that the smooth operation of the industry and healthy investment led to an increase in investment confidence. Meanwhile, the industry was in a critical period of pformation and upgrading, and the rapid increase in demand for enterprise upgrading was also the main reason for the growth of investment.

According to the statistics of National Bureau of statistics, in 2015 1-11, China's garment industry actually completed investment of 411 billion 996 million yuan, an increase of 23.33% over the same period last year, and 6366 new construction projects, an increase of 21.56% over the same period last year.

(3) steady growth in the scale of efficiency. According to the statistics of the National Bureau of statistics, 15586 enterprises in the garment industry above Designated Size in 1-11 months of 2015 accounted for 1 trillion and 984 billion 423 million yuan in total business income, an increase of 5.94% over the same period last year, and the total profit amounted to 112 billion 802 million yuan, up 5.01% over the same period, and the industry benefit regulation continued to expand.

The profit growth rate of garment enterprises above designated size is obviously higher than that of the national industrial enterprises and manufacturing industries.

2, competition pattern and development trend of garment industry.

In 2015, for the whole garment industry, crisis and opportunity coexist.

A variety of institutional analysis reports pointed out that in 2015, the development of the whole industry slowed down, the consumer psychology was more rational, and the sales of luxury goods, represented by Chanel and LV, were gradually slowing down.

In the whole fashion industry, the senior brand has more opportunities in the fierce market competition because of its design, brand promotion, precision marketing and cost performance.

The main trends and opportunities of the future clothing industry are as follows:

(1) the impact and opportunities brought by online consumption. In recent years, the development of various online shopping platforms has developed rapidly, and the impact on the consumption habits of consumers has also been increasing. The convenience and speed of online consumption have the biggest impact on the low-end market of clothing industry. However, because the target customers of high-end brands have their own unique values and consumption concept, they pay more attention to offline shopping experience and noble member services, and have higher loyalty to the brand. Therefore, online consumption has little impact on high-end brands.

The change of customer consumption mode also provides new inspiration and reference for the high-end clothing brand. To adapt to this change, we should enhance the product's performance price ratio and provide customers with more choices of consumption ways, which can increase the customers' contact points to the brand, provide customers with faster and more accurate services and enhance the customers' stickiness to the brand.

For example, many high-end brands launch online brands, realize online and offline sharing design and brand promotion resources, online and offline product differentiation, and use online information platform drainage line consumption, are positive attempts to consume online environment.

(2) residents' consumption tends to be branded. With the improvement of national consumption level, the focus of consumers' attention on purchasing commodities is gradually shifted from product quality to brand.

For example, female consumers working in the central city business circle are more willing to choose high-end brands, international low-end brands and international middle end brands, while the two or three tier cities in the small businesses are more interested in international low-end brands, reasonable prices in the domestic low-end brands, the popularity of the same purchasing power groups and better quality.

In general, as long as the brand's target market is clear, it can always attract the corresponding consumers.

(3) the increase in the number of international brands entering the domestic market brings new business opportunities to Chinese companies. International brands attach great importance to China's huge market capacity and speed up the pace of entering China. In the future, China's apparel industry will usher in a "hundred flowers bloom" situation.

For China's clothing industry, more and more foreign brands seem to have partitioned the existing resources, but in fact, it is an opportunity to promote the pformation of enterprises.

International brands not only bring the mature experience of product design and brand promotion to the Chinese market, but also greatly expand the richness of fashion products in China.

At the same time, as international brands enter China to achieve good performance, we must localize the products and brand promotion and launch products and services that are suitable for the Chinese market. The international brand itself needs to find strong partners in China.

Therefore, compared to a long time from the creation of brand, investment or acquisition of international mature brand and operate in China, become the expansion opportunities of domestic garment enterprises.

(4) consumption upgrading and experiential consumption have expanded the space for high-end brands. The National Bureau of Statistics recently released the total retail sales volume of consumer goods in 1-2 months in 2016. From the year-on-year perspective, the total retail sales of consumer goods increased by 10.2% over the same period of 1-2. Compared with the annulus, the total retail sales volume of consumer goods in February and February increased by 0.83% and 0.81% respectively.

China is experiencing a revolution of consumption structure upgrading. The consumption demand of urban and rural residents is basically satisfied, and the demand for service consumption is increasing.

Consumption upgrading also shows that consumers no longer blindly pursue low prices, but pay more attention to product quality and service experience. With the increase of national income level, the demand for "consumer experience" driven by consumers is growing day by day, and retailers are upgrading from simple merchandise sales to value-added services, experiential consumption and "Internet" business mode.

Compared with the low-end brands, high-end brands pay more attention to connotative rather than epitaxial growth. They focus on product design and research, brand reputation and value-added services, and are easy to gain greater market share in the process of consumption upgrading.

(two) company development strategy.

The company's future strategic goal is to grow into "China high fashion group". Around this goal, Future Ltd will carry out strategic implementation in the following aspects:

1, from single brand to multi brand size group.

Since its establishment, the company has always made the "Ellassay" brand the leading strategic brand with high recognition and high recognition, and has maintained a single brand strategy for many years.

The company's future strategic goal is to grow into "China high fashion group". It aims to achieve the goal of multi brand collaborative development by sharing many years of brand management experience, channel resources and operational experience by sharing large VIP groups.

Through new ways and acquisitions, the company will explore high fashion brands with market potential and increase the number of well-known brands. The company can enlarge the synergy effect of external brands and existing brands, so as to achieve effective expansion of business layout.

By the end of the report, it has already laid out the following line: Ellassay, Laur, l, EdHardy and WithSong.

The introduction of external brands, on the one hand, brings new brand promotion, channel and customer resources to the company's main brand "Ellassay". On the other hand, through accumulating resources and experience in various fields, the company will provide strong support to the imported brands for their development, and achieve complementary development and complementary development.

Future Ltd will still plan to promote the strategic objectives at different levels, actively identify and excavate advanced brands that meet the strategic positioning, constantly expand the company's territory, and timely intervene in the business development of the way of life suited to the target group.

2, multi-channel marketing system from offline to online.

In 2015, the company's online sales revenue was 76 million 86 thousand and 500 yuan, an increase of 55.70% over the same period last year, and sales revenue continued to increase significantly.

Future Ltd will still actively use Internet marketing channels to build online and offline multi-channel sales models.

Under the environment of Internet business, the development of online brand with high cost performance and convenient consumption has become an indispensable part of the future development trend of the whole industry.

With the help of the existing online brand WithSong, the company actively explores new brand building and promotion methods to expand the scope of the company's brand target customers. At the same time, the company will gradually build a multi brand online and offline integration, mining customer groups suitable for different channels and consumer habits, expand the interaction between online and offline control data, and integrate the high coverage of the store layout, the offline service with a full range of good consumer experience, and the cost-effective and convenient online services to provide customers with a variety of products and services.

So as to provide a steady stream of power for the company's revenue growth.

3, use modern information technology to enhance the efficiency of enterprise management.

In September 2015, the company's SAP system was formally launched.

In the future, the company will continue to utilize and extend various business modules of SAP, and make use of the advantages of big data to provide more effective management data and judgement for business decisions, enhance the level of fine management of companies, and achieve better management benefits.

4, share the benefits of company growth with employees.

At the same time, the company also pays more attention to social responsibility.

The company will share the fruits of enterprise development with its employees and investors.

Through the establishment of a mature staff incentive system, we should further establish and improve the long-term incentive mechanism of the company, attract and retain excellent talents, fully mobilize the enthusiasm of the company's managers and core business and technicians, enhance the core competitiveness of the company, and ensure the realization of the company's strategic goals and the vision of the enterprise.

In 2015, the company issued 180 shares of A common stock restricted shares to 5648700 managers and core technicians.

In the future, the company will continuously improve a set of complete staff incentive policies including equity incentive plan, enhance the overall efficiency of the company, attract more talents, and realize the return of society together.

5, continue to promote corporate culture, and advocate "integrity management, happy work".

The core corporate culture of the company is honesty, excellence, pragmatism, happiness and fashion.

This enterprise culture has been running through all aspects of company management since its establishment, and has become an important aspect of attracting and retaining talented people.

Formally, in 2015, the company continued the main way of guiding and strengthening employees' professionalism and focus through performance and incentive management system, and at the same time assisting employees to achieve sustained personal growth.

The company has always advocated a happy culture, committed to providing employees with healthy, happy, harmonious and accomplished working environment and atmosphere.

The existing talents of the company are relatively stable, and fresh blood is constantly added. It shows the scene of "letting a hundred flowers blossom and a hundred competing for money". It also provides more talent choices for the company to achieve the company's strategic goals in the future.

(three) business plan.

1, actively explore and identify the targets of M & A that meet the company's strategic objectives and achieve synergy.

Companies can accelerate the expansion of brand territory by using capital market platform.

On the one hand, it will bring new brand promotion, channel and customer resources to the company's main brand "ELLASSAY". On the other hand, the company will provide strong support for the development of the imported brands through the accumulation of resources and experience in various fields, and achieve complementary development and complementary development.

Future Ltd will still plan to promote the strategic objectives at different levels, actively identify and excavate advanced brands that meet the strategic positioning, constantly expand the company's territory, and timely intervene in the business development of the way of life suited to the target group.

2, continue to innovate the way of brand dissemination and promotion, and implement precise marketing in combination with operational needs.

Good wine is also afraid of deep alley. Innovative brand promotion can enable channels, customers and suppliers to better understand the value orientation and brand culture connotation of the company. Especially when the company's brand lineup is increasing, sharing the different brand's communication mode and experience requires innovative integration and innovative thinking.

The company advocates innovation management and pays special attention to the innovation mode and effect evaluation for brand promotion.

In addition, in view of the changing consumer habits of terminal customers, how to make a more efficient interaction between customers and brands and how to provide customers with more than expected consumption experience will be an important work for the company in the future.

3, increase investment in product design and R & D, share design resources, and integrate designers and markets closely.

The company attaches great importance to the construction of talent echelon of R & D team, and continues to increase investment in incentive mode, personnel training and communication, and improvement of creative environment, so as to attract excellent talents to join, create appropriate competition and maintain the vitality of personnel.

Under the premise of ensuring the independence of the brand, the company will also pay more attention to the sharing of design resources inside and outside.

The company encourages designers to go to terminal stores to understand the opinions and needs of customers and terminal stores for design and development. At the same time, it adopts a systematic evaluation method to objectively understand the evaluation and feedback of products in the market, and puts the design and research personnel on the front-line battlefield, improving the value sense and cost performance of products from the source of product development.

4, emphasize the channel quality and output capacity, and constantly optimize the layout of the channel.

In the future, the company will pay more attention to the connotative growth of terminal stores instead of the increase in the number of shops, increase the proportion of living centers in the channels, and optimize and upgrade existing stores in the mature and potential stores.

With the expansion and development of the company's brand lineup, the company's bargaining power has been further enhanced, and the cooperation with the channel has also been more strategic cooperation. It helps the company to get a more high-quality location in the highly competitive core business circle, optimize the channel layout, better reflect the company's brand positioning and style through channel construction, enhance the brand image, and bring customers more aesthetic and comfortable consumption experience.

5, establish a management and management mode that is in line with group management and improve business vitality.

Future Ltd is facing the needs of collectivization management. The company will study the management and control mode of collectivization management, give play to the independence and management advantages of different Brand Company, and form cooperative operations and resources reciprocity.

6, strengthen information construction and improve the efficiency of management and operation.

On the basis of SAP information system, we optimize the operation efficiency of each branch information system, make full use of big data analysis to make daily operation decisions, improve the accuracy of decision-making, routinely optimize the management process and business process, and improve the management efficiency in real time; 7, expand the international market in a timely manner.

The company will timely promote the existing brand in the international market in order to gain more market space and resources.

(four) risks that may be faced.

1, business risk.

(1) brand positioning and management of market awareness of consumer goods generally depend on brand effect. Because the domestic brand fashion market has many characteristics such as numerous brands, fierce competition, changeable style, and complex consumption demand, if the company can not continuously enhance brand influence and reputation, or the management of product quality, store image, sales service can not adapt to the company's business development, it will affect the brand image of the company, and may have adverse effects on the company's business and product sales.

(2) the risk of fashion trends can not be accurately grasped. The fashion industry has the characteristics of fast changing style and short cycle. In recent years, it has been influenced by the "fast fashion" consumption concept. Therefore, the fashion market is changing rapidly.

If the company can not grasp the fashion trend and can not timely launch the product that caters to the fashion trend, it will adversely affect the brand and sales performance of the company.

(3) the risk of customized production and commissioned processing in 2015, 1-12 months, the total amount of the total amount of custom production and commissioned processing production accounted for 39.19%. If the fluctuation of production capacity, processing technology and management level of customized manufacturers and commissioned processors may lead to delay in product supply or product quality problems, it will adversely affect the company's business performance.

2, marketing risk.

(1) the risk of counterfeit products and illegal online shopping exists when the products are counterfeited after being listed, and there is also a case of illegal online shopping that is not authorized by the company to sell in e-commerce channels.

Counterfeit products have a large gap with the company's products in terms of design, accessories, production processes, services and prices, while illegal online shopping is likely to have a negative impact on the existing sales channels of the company.

This will affect the brand positioning and image of the company's brand in the consumer's mind, which will have a negative impact on the brand and business.

(2) with the rapid expansion of new marketing channels such as e-commerce, with the gradual infiltration of the Internet into the real economy, e-commerce and other new marketing channels are developing faster and faster.

At present, the focus of the company's marketing channels is traditional large shopping malls and shopping centers, and the proportion of network sales is very small.

If the company can not effectively develop new marketing channels such as e-commerce in the future market competition, it may have adverse effects on the company's business performance.

3, sales channel management risk.

(1) the risk of distributor's management is not in place in 2015. In 1-12 months, the percentage of sales of goods to distributors was 35.94%.

Distributors and the sales channels they manage are important marketing channels for the company. They form a regional complementary marketing network with the company's direct sales channels.

As an independent legal entity or individual business owner, the distributor is independent of the company in terms of its management decisions, material management, personnel management, financial control and so on.

If a distributor violates the company's brand idea and terminal management fails to meet the company's requirements in operation, it may have adverse effects on the company's brand image and terminal sales in the distribution area, thereby affecting the company's business performance.

4, financial risk.

(1) the risk of decline in performance caused by macroeconomic factors, such as macro economic adverse changes, consumer demand for brand clothing consumption, the quality and quantity of sales terminals of the company decline, product sales lead to an increase in inventory, will have an adverse impact on the company's performance, the company may have a risk of profit decline.

(2) the risk of rising sales costs, such as the sales cost of shopping malls, shopping malls and shop decoration, is an important business cost of the company. The company will continue to build and expand its marketing network in the future, so it is expected that the company's sales expenses will continue to improve in the next few years.

If the company's sales situation is not satisfactory, it can not offset the adverse effects of the above sales costs, which may lead to a decline in the company's business performance.

(3) the labor cost of rising labor costs is the company's cost.

An important component of the cost of use and product.

In recent years, the continuous rise of labor costs has become an important factor in the growth of company's sales expenses and product costs.

If the growth of the company's performance does not absorb the adverse effects of rising labor costs, it may lead to a decline in the company's operating performance.