Yongshang'S Mink Fur Coat Has Been Highly Praised For Its Personalized Customization Service.

It is reported that, as a mink breeding city that accounts for 1/4 mink production in the whole country, Zhucheng, Shandong, is facing multiple crisis data, such as asymmetric information, backward pricing system, reduced sales and falling prices, etc., and the mink fur variety of Yongshang has come to the market in October last year, and has completed nearly 500 customized garments, and its output value exceeds 2 million yuan.

When the price is right, buying raw materials, physical delivery, and then less than two weeks to customize a brand new mink fur coat. Recently, the Ningbo commodity exchange's mink fur coat personalized customization service has been praised by a large number of sales enterprises, and it also allows ordinary consumers to flock to it.

"Winter has always wanted to buy a mink coat, but the price of shopping is too high. Taobao is not only afraid of fake products, but also afraid of not fit.

Later I learned that the custom of mink fur coats at Yongshang was bought at the time of the price, and then it was collected in kind. I did not expect the total of ten days to be used. The coats made according to my figure were arrived. Not only the quality was guaranteed, but also the price was cheaper, and I spent more than 4000 yuan to buy the quality of 10000 yuan in the store.

Miss Zhang, the first mink fur personal customer to be interviewed, described her experience to reporters.

Reporters learned that

The finished mink coat bought by consumers has to go through multiple circulation links such as retailers, wholesalers, processing enterprises, raw materials traders, raw leather traders and farmers, resulting in high retail prices and limiting market circulation.

Meanwhile, the customized service of mink fur has greatly reduced the intermediate links. The new mode of C2F (terminal consumer to factory) will be adopted according to the size and the style of consumers.

Directly into the garment factory production, not only let the "sky high" fur become "close to the people", but also to meet the personalized needs of consumers.

The most important thing is that the quality standard handed over at Yongshang is the collection of opinions from the trade associations, upstream and downstream enterprises, and the "mink fur inspection specification" formulated jointly with the national leather quality supervision and Inspection Center (Zhejiang).

At the same time, the "standardized paction, personalized delivery" mode of service developed by Yongshang is also playing a decisive role in helping the leather industry to allocate resources to the market.

In other words, it really achieves capacity reduction and cost reduction.

"The whole electronic process of Yongshang has won equal bargaining opportunities for farmers in the cooperatives, breaking through the limitation of time and space, making the products out of Zhucheng, reducing trade costs and increasing trading opportunities, and our crisis can be solved easily." Sun Wanhong, Secretary of Zhuhai City's special animal breeding professional cooperatives (referred to as "cooperatives"), said, "the most important thing is that the platform can also achieve locking prices, ensure surplus space, and meet the needs of farmers' risk aversion."

It is understood that in order to promote the quality of Zhucheng mink fur, enhance the brand.

The cooperative is further exploring new cooperation with Yongshang in the mode of commodity sale.

Zhu Jinxiang, general manager of Yongshang, told reporters recently that "the personalized delivery service of Yongshang has integrated industrial resources, opened up the upstream and downstream industry chain, and realized the intuitive quotation and circulation from raw materials to finished products, which is conducive to the structural reform of the supply side of the industry, to capacity, inventory, leverage, cost reduction, short board to improve the quality and efficiency of the supply system."

"All along, the domestic leather industry lacks authoritative reference index, and the Yongshang index has been recognized by the industry as a result of the electronic trading varieties of cattle wet blue and mink fur, which are pioneered by Yongshang city. Nowadays, many enterprises take the real-time index of Yongshang as the spot price basis of spot trade."

Li Yuzhong, executive vice president of China Leather Association, said yes.

According to the reporter, the index of Yongshang will be released on the official website of China Leather Association, which will be widely used for reference in the industry.

The reporter noted that another leather variety, Niu blue wet leather, has also maintained a good development since its listing. At present, the volume has reached 1 million 620 thousand square feet.

"Soon, the blue wet leather will combine the successful experience of mink fur to introduce the personalized service of the blue wet leather sofa, and help the upstream and downstream enterprises to form a virtuous circle for the production and sale."

Zhu Jinxiang said.