The 2015 Annual Report Of Seven Wolves Will Continue To Develop The Main Brand

A few days ago, Fujian seven wolf industrial Limited by Share Ltd (hereinafter referred to as "seven wolves") issued the 2015 annual report.

Data show that in 2015, the business revenue of seven wolves reached 2 billion 486 million yuan (RMB), an increase of 3.99% over the same period last year, with net profit of 273 million yuan and a decrease of 5.43% compared to the same period last year.

Seven wolves said that in 2015, the company is still in the process of pformation and reform of wholesale mode. In the environment of consumer demand has not yet recovered significantly, clothing consumption has basically continued the weakness of the previous year, and the income and profits of the original business have been affected.

The report shows that in the past year, the direction of the reform of the seven wolves is simple.

Turning fine and platform management, pforming the strategic development direction from "pure industry" to "industry + investment" mode of operation.

On the basis of steady development, we should continue to deepen the reform of products, channels and supply chains. In terms of investment, active and professional investment institutions will cooperate to participate in the online and offline fashion consumption formats, and strive to explore new profit growth points.

Channel integration and reclassification have always been the top priority of reform.

According to the report, the seven wolves actively tried new business models in 2015 and tried out the concept experience life hall and the "best quality store" at some direct terminals.

In terms of online channels, its online business has also undertaken more new products, such as outdoor sales, while undertaking the original inventory clearing function.

In 2015, the business revenue of the seven wolf business reached about 700 million yuan, an increase of more than 60% over the same period last year.

The seven wolves said that the integration of the whole economy is strengthening, and the cross border has become the most important part of the new model.

Therefore, the company will invest in new business models and formats, and will invest in different fields and stages.

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In the field of investment, the company will focus on new business models and formats, and invest in new forms such as angel investment, so as to cultivate new business growth points.

The company will also actively focus on mature brands, especially the opportunities for foreign brands to expand in China, integrate excellent human resources to expand their Chinese market, and seek possible brand mergers and acquisitions.

In the field of fashion and consumption, the company will consider more cooperation with all kinds of professional institutions, make use of its connections and resources in the corresponding fields, and invest in the corresponding industries, so as to seek possible cross-border cooperation and acquisition opportunities.

The report is like this.

Regarding the 2016 business plan, the seven wolves said that they will continue to develop their main brands steadily, and continue to make innovations in their products, with the help of upgrading and integration of channels and efficient optimization of supply chains.

Capacity building; in the construction of investment platform, actively integrate the high-quality market contacts and resources, and strive to find synergy with the company's target, and explore new profit growth point.