Entrepreneurship: Attracting Guests' Attention From Clothing Display

When shopping.

The first thing to do is to stop at the front door of the store, then enter the shop or introduce the store tour by the shopping guide, then try the fitting, and decide whether to buy it.

These four links seem simple, but they contain many display skills.

So how can we attract guests' attention from the exhibition so that guests can not help walking into our store?

1, products should be classified and displayed.

As the saying goes, birds of a feather flock together.

The same is true of commodities.

We can classify them according to the type, price, age and size of customers.

Associated goods can be displayed in the same place, so that consumers can associate with each other, and achieve the purpose of package purchase at the same time, so as to increase turnover.

2, clothing display should pay attention to color.

We should pay attention to harmony.

It is best to have a neutral color (black and white) in order to look natural.

The best and the best part of the store should echo each other in an approximate color.

We should also grasp the fashionable colors in the season, and pay attention to the dominance of the main color to the auxiliary color system.

3, products should have enough exhibition space to be clear at a glance.

If the product area is not clear, it will confuse customers, do not know what to buy, reduce consumers' desire to buy, and reduce turnover.

4, we must have a complete set of products and display the whole set.

As a whole, using human models to display them from head to toe, this way can provide customers with overall vision and facilitate the purchase of customers.

5. Window display for products.

Window display should be aimed at attracting customers who pass by.

The atmosphere created by the goods and intentions in the store can be conveyed to consumers in an easy way.

The desire to associate and buy.

6, store background music must be gentle and soft.

If the background music is not appropriate, it will seriously affect the sales of clothing stores.

The background music should be soft and soothing. It can create a comfortable and comfortable shopping environment for customers, so that the customers can choose and buy with ease.

The above is the summary of some shop display merchandise experience.

In fact, for guests, a sense of service and service is also very important.

Of course, we need to know more about goods and brands, and know more about display skills.

Therefore, we can often train some shopkeepers and guides to improve their quality.

There are many kinds of fabric orders in each season, and sometimes more than one hundred kinds. In addition, the composition of the fabric, the quantity of order, the date of arrival, the direction of the design of the fabric are all the information we must master.