Zara Many Tricks To Avoid Selling Into The Fashion Brand.

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Inditex, the parent company, is often praised as "the best business model in the clothing industry".

In a Wall Street journal report, Bernstein analyst said, "Inditex's business model is very good. We expect Inditex to achieve two digit annual revenue growth in the next five years."

Knowing that Zara has such a steady sales performance is not a fluke, and many tips are successfully avoided.

Misunderstanding of brand sales.

Inditex's CCOJes s Echevarr a a revealed in an interview with foreign media that Zara has an all-weather open data processing center.

Through this system, every retail outlet can track sales data.

In addition, customer feedback can also be reflected in the system.

In the past few years, many traditional retailers, such as the Banana Republic and J.Crew, have been hit by a decline in sales as a result of alienating their target customers.

Zara seems to have solved it before the problem happened.

For Zara, because of the fast fashion, there will not be too much inventory pressure, and there seems to be no problem of alienating the target customers.

New York Times wrote in 2012 that Zara did not have to worry about clearing inventory.

The report also points out that Inditex will focus on dealing with customers' feedback on different styles of goods.

At present, it seems to be quite proficient in the data processing center system.