Second Hand Luxury Goods, Fidelity, Money And Money Are Not The Key.

A few days ago, Ms. Zhang came to a second-hand luxury store and tried to clean up some favorite things. The store mainly sells handbags and watches. Its brand covers many famous brands such as Prada, LV, Chanel and so on. The price of goods in this store is lower than half off, the boss said, "we can identify, issue identification card", which has nothing to do with the brand side. As for after-sales service, the boss bluntly said, "second-hand luxury stores do not have after-sales service", once the goods are sold, businesses do not provide services such as refund.

Several other second-hand Luxury goods The entity store also said that it does not provide any form of after-sales service, and is not responsible for the sale of the goods. For product quality problems, businesses have said, "support the inspection of counters" or "support any form of inspection", and even promised "fake one lose three". However, in the country, luxury brands do not provide identification services, which makes Ms. Zhang very upset.

Reporters found that many second-hand luxury online shop marked the source of goods for Japan. Asians prefer luxury goods, and there are many successful second-hand luxury goods businesses in Japan. This has both the cause of the big environment and the efforts of businesses themselves. BRAND

OFF is one of Japan's largest second-hand luxury circulation platforms. Xie There are branches, and 300 of the 600 employees are Chinese. She told the China Securities Daily that in Japan, as long as she sold a fake, she would be rejected by the mall. Besides, the core technology of this industry is to have perfect luxuries. Identification system There is a complete set of perfect training system for luxury appraisal, and a complete luxury database is built.

Every detail of a big bag has its own unique characteristics, which is the core secret of doing this business. It is understood that in Japan, the second hand luxury market is very developed. Through professional training, buyers with identification ability have multiple purchase channels such as second-hand stores, auctions and wholesalers. Identification training institutions have specialized teaching materials, which are decades of experience and research results of the appraisers.

In fact, in 2011, BRAND OFF was optimistic about China's luxury market, opened many stores in China, but failed because of its lack of sufficient local connections. 5 years later, BRAND

OFF is ready to fight again. This time he chose partner Pao Rui Tong pawnshop. "There is no second-hand luxury specialty and standard identification system in our country, but our hundred expert group" specializes in diamond, wrist watch, precious metal, name bag and so on. And BRAND

Buying through reliable channels is one of the ways consumers can reduce the risk of buying fake goods, and the strength from the government level is more conducive to the healthy development of the industry. It is reported that in order to reduce the chaos of domestic luxury goods and optimize the development environment of luxury brands in China, the Ministry of commerce is preparing to set up a consumer oriented luxury identification system and a genuine traceability system to facilitate consumers' rights protection.

OFF cooperation can make use of the experience of both sides to pinpoint the price of second hand luxury market accurately. Japan is a country that prefers luxury goods. Many pupils even carry Hermes canvas bags. Their practices in the circulation of second-hand luxury goods are worth learning. The next two will mainly force online luxury auction business.