The Leader Also Needs Rich Grass, Fast Fashion Clothes And Fast Food Culture.

In recent years, Fast fashion clothes It seems that the "fast food culture" of the garment industry has formed, meeting the huge demand of modern people for clothing. However, what comes along is the lack of quality. According to the results of the 2015 Shanghai casual wear product quality supervision and spot checks, after the inspection of items such as fiber content, pH value and odor, 8 batches of casual clothing products in 60 batches were unqualified.

Fast fashion clothing is a new fashion for the fast paced life of modern people. Low price, fashion and rapid renewal are its remarkable advantages. It is learnt that in order to seize the market, the fast fashion clothing brand will complete a series of production and sales processes in product design, processing and distribution in the next few weeks according to the trend of the trend, and the price is close to the people and the output is more, and gradually become a "leader" in the clothing industry. Taking a well-known fast fashion clothing brand as an example, its supply chain cycle takes an average of only 10 to 15 days, with an annual inventory turnover of about 12 times.

But this " Bellwether It also needs more and more abundant "forage". The brand's design ability, production quality, production efficiency and distribution speed are the "forage" of fast fashion clothing brand. Among them, the quality of production has undoubtedly become the key to "forage", and whether quality determines the competitiveness of fast fashion clothing brands. At present, poor performance of fabrics, rough workmanship, color fastness, pH value and formaldehyde content have become the main quality problems of some fast fashion clothing brands. To solve the above quality problems, fast fashion brands can seek cooperation with the third party inspection and inspection institutions, obtain relevant certificates and test reports, and improve products as soon as possible.

Now domestic textile The testing and certification bodies have developed and matured, and have perfect technical conditions and standardized procedures. Taking the Engle test as an example, it can complete the testing of sample size change rate, cortex identification, color fastness and volatile organic compounds in 4 to 5 working days, and provide a one-stop service for the fast fashion clothing brand to provide efficient certification, testing and analysis. Quality "forage" is guaranteed, and fast fashion clothing can develop into a real leader.

Fast fashion apparel industry has entered a period of high development. How to avoid being a member of fast food culture is a question that every brand should consider.