What Should We Do Before We Open A Clothing Store?

Opening the clothing shop has become the dream of many entrepreneurs. It is also considered as an entrepreneurial opportunity with less investment and relatively low threshold.

When preparing to open a clothing store, there are many knowledge that clothing owners need to store.

There are many styles of clothes. Men's wear, women's wear, children's wear and so on are basic categories.

According to style, the common styles of clothing include Ruili, hippie, maiden, ladies, Korean, ethnic, European, American, college, commuter, neutral, hip-hop, idyllic, punk, OL, Lolita, street, minimalist, Bohemia and so on 18 kinds.

These categories will make the owner of the clothing store very brain.

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Before, we must first understand the positioning of these clothes and sales targets.

Clothing agency is to find a clothing brand, and then buy goods from them.

This saves some worry and doesn't need to run out to buy goods.

However, the limitation is that the style and style of the agent's products are fixed.

Buying bulk cargo is going to the wholesale market itself.

Then classify yourself, match it yourself, and sell.

There is also their own design clothing sales.

Such a way of operation requires familiarity with fashion design and specialized clothing factories for their own production.

Building a first-class brand, product and service is the foundation of an enterprise.

The consumer's choice may be a whim, but the long-term choice must depend on the loyalty of the brand.

To find a target customer base, provide excellent products and services, and establish brand identity, can become a long-term choice for customers.

The establishment of physical stores has made the sales channels more flat and stereoscopic and closer to consumers. It not only made up for the shortcomings of consumers who had not seen or touched the Internet before buying, but also lacked the physical experience.

Customers can not only shop online.

It can also first experience in the physical store, and then purchase on the Internet, avoiding the loss of consumers who require physical experience, and eliminating the hesitation of buying products due to various contingencies.

Although setting up a physical store online will increase the business cost of the enterprise, but it is only a small amount of pressure on the enterprise, and this new experience and attempt is right.

And both sides of the business are all a win-win situation, which will further promote and promote the development of China's new round of e-commerce.

For the expectations of the entity store, the clothing e-commerce enterprises have no advanced experience to draw lessons from the entity shop. The opening of the entity store is not only a way to make the brand accept the market test, but also a new attempt for the new e-business mode.

In addition, the "Online + offline" dual engine marketing mode will promote the traditional "enterprise wholesaler retailer consumer" mode to be further broken, thus speeding up the formation of the "enterprise consumer" mode, making the modern e-business mode integrated with the traditional marketing mode innovation, so that enterprises can reduce both the advantage of online circulation and the brand reputation of offline experience, and the two complement each other.