How To Make The Decoration Of The Shop Vivid?

As the saying goes: people rely on clothes, horses and saddles, shops are also the same. It is said that the first 20 seconds of meeting can determine the 80% impression.

In the 197th phase of the expert opinion column, we analyze how consumers' attention guides and determines their purchase process.

In this article, we will analyze how to make the decoration of the franchised store lively and fashionable, and have a certain style to stand out from the row of shops and attract the attention of consumers.

(1) shop recruitment

Shop recruitment is

The most important publicity material, the general headquarters of the company adopts a unified expression mode throughout the country. The franchisees are designed and installed in strict accordance with the requirements of the company's VI manual, and create a common undertaking under the same banner.

Each company has detailed decoration instructions, no discount implementation and acceptance and compliance assessment.

(2) light box and neon lamp.

As a ground advertisement, light boxes are used more frequently in the daytime and at night, and there are more opportunities to use. Neon lamps are mainly used at night, and the advertising effect is quite obvious.

These two ways of expression are mainly used to display the corporate image and enhance the company's popularity.

You can see a very bright light box advertisement in the model store.

(3) window advertising

Window display is a traditional advertising form for displaying products. When franchisees decorate windows, they are more of an atmosphere for making and selling products, so that they can create an affinity on the whole so that consumers can feel the vitality of shops and be willing to walk in and buy products.

(4) scroll

Banner advertising is a short-term behavior, mainly used in opening, promotion, and some festivals such as the 1st anniversary celebration and reward activities.

At the end of the activity, do not let the hang time of the banner too long, resulting in a dull and broken color, affecting the image of the enterprise.

(1) counter type POP

The counter POP is mainly for products. We can put the specific lighting products in the right environment, take large pictures, make the cabinet POP, put them on the side of the products they sell, so that consumers can clearly see the proper location and effect of the product when they see this product.

(2) suspended POP

There are many forms of hanging POP. As long as the propaganda materials that appear in suspension, they can be classified into this category, such as hanging flags and hanging light boxes.

If the franchisee has a large space and the suspension does not destroy the overall sales atmosphere, it can be properly hung, mainly the exquisite pictures of each product, so that consumers can have more interest in these lamps from different sides and using environments.

(3) paste POP

These posters are mainly used in promotional activities, such as releasing good news, discounting price information, buying many gifts, etc., usually at the end of activities.

The model shop does not advocate the use of this poster POP poster, which generally destroys the high-grade atmosphere created in the shop.

(4) site POP

The effect of site POP is very eye-catching and bright. It can be used to publicize the corporate image and publicize specific products.

The general model store will make the special fashion and popular lighting products into the site POP, which is mainly used to enhance the brand image and reputation of the company.

The POP display in these stores will be brightly lit with flexible display. The counter POP and suspension POP are mainly aimed at the key products in each series of products with the display of key products. The site POP is mainly aimed at lighting lamps to highlight the display places, and give prominence to display, greatly improving the sales volume of these products.