How Can You Win Beauty In Luxury Business?

Recently, Bain has released an annual report on the luxury market.

The report pointed out that last year, the luxury goods market in Europe and the United States mostly depended on generous tourists and booming accessories market, and the business of footwear products was better than bags.

Some obvious trends are continuing.

For example, the Asian market is at its lowest level, especially in mainland China, Hongkong and Macao.

Although Chinese consumers still account for 31% of the total consumption of luxury goods in the world, the exuberant shopping desire has not been shown in the local shopping malls.

Wholesalers still occupy individuals.

The main channel of the market, the share of the retail market is also increasing. The channel share of the electricity supplier increased by 7% in 2015, which has doubled in 2012.

In addition, there are three new trends in the market that have not been discussed much in the past, including the dynamic market of styling products such as beauty products.

From this moment on, whether you are an investor or not?

Knowing them may give you some new directions in business layout.

Male consumers' concern for appearance also spread to the whole modeling market.

Google recently released its own observation of the beauty market and found that men pay more attention to hairdressing than women, and 2015 is the first turning point for this trend.

"How to make a man's bun?" became the hot phrase of Google search.

The fever of this kind of problem has exceeded women's concern about hair color and plait in the Google search engine, revealing that the male hairdressing market has ushered in a good time.

At the same time, the male hair care market has great potential, but the brand owners seem to have not responded, because at present male hair care products advertised only 1%, this market needs the forerunner.

Male

It is still expanding, but not all categories are sold well.

Casual wear keeps growing at a single digit rate and is slow, and the market is being hit hard.

If funds are available, it is best to invest in the production of coats, tannins and cashmere clothes. The boasting of fur and fur products is also in good shape.