The Clothing Brand Must Find A Co Operative Fund, So That It Can Be Red.

In the age of social networking, the voice of fashion is increasingly tilting to individuals. Even though brands have the ability to change market rules and production processes, bloggers and celebrities are the most direct contacts of fashion lovers.

This means that they can also convey what is in fashion and what consumers are concerned about.

Because of the cooperation with fashion blogger Courtney Trop, a brand name Velvet by Graham & Spencer from California, USA is now on fire.

The two sides launched a series of 5 single capsules, a dark denim shirt, boyfriend style jeans, old T-shirts and so on.

The price will be between us $85 and US $170, and will be sold in online stores and stores in mid February of next year.

Courtney Trop, 20, is very knowledgeable about fashion. In her blog, there are always those who have sharp views on high street.

Commentary.

Next, Velvet will cooperate with Jessica Ann Kirby, a famous blogger on the east coast, but the specific way of cooperation is still under discussion.

For Velvet,

Cooperation is not new.

"This can also attract some new consumers," said Lu Spriggs, a public relations manager at Velvet. "We have been striving to make our customers more diverse over the past few years.

We have our own core users. Of course, we also want to let brands know more people, closer to those young consumers.

Previously, Velvet and

The model Lily Aldrige has collaborated with the spring summer series.

Since 2004, Lily Aldrige has taken publicity photos for Velvet. After that, she began to launch her personal fashion series in Velvet.

In 2012, Velvet has launched second series for Lily Aldrige.