New Products Leading The Autumn And Winter
EVISU
2015 Playful series, what new products do you have in autumn and winter? Let's take a look together.
EVISU's 2015 autumn and winter series is newly launched, giving off a relaxed and fashionable leisure charm, bringing a number of leading fashion designs. It not only perfectly demonstrates the consistent fashion and taste attitude of EVISU, but also adds to many innovative designs, bringing new experiences and visual surprises for fashion makers.
Playful Nostalgia, as one of the three series of autumn and winter in EVISU, uses its unique design, pattern and color to lead the autumn and winter dazzle.

Playful Nostalgia is inspired by street art, graffiti and youth culture.
The design team used cloth as a drawing paper to reform the sportswear, cowboy costumes and jackets with unexpected patterns, details and effects, and play the abstract aesthetics.
Gowns, jackets and shirts combine graffiti patterns, bold colors and surprise designs. Bright coloured camouflage and old fashioned street signs and posters are all the highlights of the new season's costumes.
Design and practical series of main leisure and leisure sports style, waterproof and breathable fabric to build men's sportwear style jacket, loose soft knitted sweater can be fitted with tights or tailored jeans, to create a comfortable and consistent form.
The women's wear is a new material and double-sided knitted fabric with rich texture, while the long body jacket and other loose styles are fitted with body jeans or sports pants, which can be seen as a dress, and can be directly worn as a dress.

EVISU story
EVISU was founded in Osaka, Japan in 1991, inspired by the name EBISU Hui Bi Sheng, a Japanese mythology.
At first, the brand can only produce about fourteen jeans per day, and the Shanghai gull pattern is painted by the hand in the back pocket of each pair of jeans.
Jeans
The love and meticulous attitude towards the details made EVISU quickly loved by the Japanese fashion industry, which has a high demand. And it also led to an upsurge of ancient jeans sweeping the world.
EVISU's persistence and focus over the past twenty years has been the favorite of many jeans collectors and fashion fans for winning the reputation and praise of brands.
At the same time, it did not reduce the stringent requirements of the brand to the quality, but the core value of the core was long established and became a classic in the history of jeans.
"BEFORE ANYONE DID ANYTHING EVISU DID EVERYTHING"
The slogan of EVISU is inspired by John Lennon, a member of the Beatles four, who appreciates the theme of "king of rock" Elvis, "Before anyone did anything, Elvis did everything" in John.
Elvis Wang has become a classic figure of rock music with his creative music and wonderful performance.
Later, Mr. Yamane Eihiko, founder of EVISU, used this quotation to change to EVISU's brand slogan.
brand
The slogan was also used in 2012 to celebrate the launch of the 20th anniversary clothing series launched by EVISU.
As a pioneer of cowboy clothing, EVISU is known for its unique sand washing process and delicate details, and is committed to practicing the spirit of company slogans, making EVISU an immortal symbol of cowboy clothing.
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