Outdoor Voices Has Completed A Round Financing.

The competition of sports and fashion industry has entered the white hot state. The traditional sportswear giants such as Nike, Adidas, fast fashion Gap, Forever21 and emerging brands are pouring into the battlefield one after another.

The annual sales of Lululemon, which started with yoga wear, has reached 1 billion 800 million US dollars. Now another brand of the Internet fashion sport, which is trying to follow suit, has won the favor of investors.

According to the Bloomberg News Agency, in October 14th, Outdoor Voices announced the completion of the $7 million A round financing, and the top round financing leader, General Catalyst, once again led the round of financing.

So far, Outdoor Voices has raised $9 million 500 thousand in total.

At present, the company has only one online shop, one fan group and some social accounts, as well as a physical store in Austin, Texas.

This round of financing will be used to create more stores and increase product supply.

The trend is fast and fast, and has never been a hot spot for investment.

Outdoor Voices has its own distinctive appeal, becoming a fashion retailer in the US.

The first fitness clothing brand was also selected by GQ, the fashion magazine for men, to be the coolest fitness in New York.

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Outdoor Voices was founded in 2013 and is headquartered in New York.

In the red sea of sportswear business, Outdoor Voices has a new way. Compared with professional sports, the brand pays more attention to "light fitness". The main customer groups of Outdoor Voices locate in "leisure sports enthusiasts" - they are not fitness enthusiasts, usually prefer to take a walk instead of having to go to the gym to practice their equipment.

The 26 year old founder, Tyler Haney, said in an interview that the brand will focus on digital operations.

In order to attract more customers, the brand also invited Alexander Wang, Calvin Klein and Lululemon's designer to participate in the design, and promoted the major fashion magazines to enhance website services.

The company expects that by the end of this year, the number of employees will increase from 25 to 40. It plans to open the first guerrilla store in New York in November and open three permanent stores at the end of 2016.

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American venture capital, headquartered in Cambridge, Massachusetts, focuses on early and growing investments.

At present, investment portfolio includes Snapchat, Stripe, Airbnb, HubSpot, Datalogix and Warby Parker.