Luxury Cross-Border Electric Business Into The Fast Lane Luxury Thaw

Just after the end of the National Day holiday, many people go overseas to travel. They can not help being commissioned by friends or relatives, from milk powder, cosmetics to luxury goods. These are all options for purchasing.

However, with the development of cross-border electricity providers, more and more purchasing products can be completed through cross-border electricity providers, especially luxury goods cross-border electricity suppliers gradually form a new blue ocean.

Recently, the world famous luxury department store Harold (Harrods) formally marriages three dimensions, through cross-border electric business to enter the Chinese luxury consumer market, in order to create and cultivate Chinese luxury consumption culture.

"Three dimensions will become the first brand of China's luxury cross border electricity providers, and the strategic cooperation with Harold, the world's top luxury department store, is the first step in three-dimensional global layout."

Three dimensional CEO Zhou Junhao said in an interview with the China times.

Luxury electric business thaw

After several years of "cold winter", luxury electric providers are gradually beginning to "thaw", luxury online.

Showing growth in volume.

According to the "2015 digital luxury experience report" released by McKinsey and the Italy Luxury Association, as of 2014, online luxury goods sales totaled 14 billion euros, accounting for 6% of the total global luxury goods sales volume of 224 billion euros, representing an increase of 50% over 2013.

At present, domestic

There are more than 5000 platforms, and many of them are keen on the luxury market.

Cross border electricity providers are increasingly being supported by policies. Recently, Premier Li Keqiang visited the Henan bonded logistics center to encourage cross-border e-commerce companies to focus on the global market, and further speed up the cross-border electricity supplier market.

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However, luxury cross-border electricity providers are not so good. The main reason for the slow development in the past is the supply of goods.

International luxury brands have always been very cautious about online platforms. Only a few brands have opened online services, which forced businesses to obtain sources of goods through other channels, such as distributors, agents and buyer companies.

People with electricity business say to the China Times reporter that the problem of instability in supply of luxury goods by professional buyers or dealers is also difficult to ensure that goods come entirely from brand dealers, and the quality of luxury goods and service experience are not guaranteed.

Since the beginning of this year, several luxury electric providers who have successfully passed the cold winter have received a new round of investment through the innovation mode. The luxury electric business is expected to usher in new opportunities for development.

The three-dimension marriage with Harold is expected to solve the "source of pain" that exists in luxury cross-border electric business, and will further boost the fast lane of luxury electric business development.

Cooperation is expected to solve the source of pain

In the luxury sector, Harold has long been known as a luxury department store in the world with more than 2000 high-end luxury brands.

Three dimensional degree was established in December 2011, and now it has gradually developed into a "Internet life +" platform for game social networking, global shopping and mobile finance.

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It is a kind of fashion, a symbol of noble status, experiencing noble quality of life, satisfying physical and mental enjoyment, is a luxury consumption culture praised by Harold.

Zhou Junhao said.

Jun Hao introduced the two sides' cooperation. The three-dimension APP platform can enjoy direct mail shopping from Harold's department store. Overseas businesses directly contact Chinese consumers at the first level. Secondly, the three-dimension APP also introduces the video shopping mode, and integrates the 3D display technology into the user, so that users can experience the goods in person at the scene of Harold.

"3D degree has the ability of network whole process service. It is a good way to provide Harold with the highest luxury consumption culture and provide high quality and exquisite lifestyle to the high-end people anytime and anywhere through high quality service."

Zhou Junhao said.

Zhou Junhao also revealed that the second step of the three-dimension global layout is to push the business of e-commerce to the outside world under the strategic background of the "one belt and one way" strategy, and the Middle East will become the first test market for the three-dimension strategy of going global.