How Will Kai Yun Group Develop Its Brand Strategy In The Future?

Although Kai Yun group announced the company's first half financial results at the end of 7, the company's performance increased by 17%, but it seems to be not the case with investors. In September 4th, Goldman Sachs lowered the stock rating of Kai Yun group, resulting in a 6% drop in the share price of Kai Yun group. Then, what are the major moves of Kai Yun group to win back the trust of investors?

In the second half of the year, "Wang Daren" Alexander Wang broke up with the official separation of Balenciaga. Now that everything is final, the next group is looking for the right design director for Balenciaga to lead the parisher family.

It is said that designers Proenza Schouler, J.W. Anderson and Joseph Altuzzara are all in the guesses list of new director of Balenciaga. But who will be the specific one and wait for the official news of the Paris family.

In June, Kai Yun group Publicly announced that it hoped Alexander McCune (Alexander McQueen) would double its sales in the next three or four years while increasing its profits and going to 500 million euro value brands. And this goal needs to be realized through developing Asian retail market and developing leather goods business.

It is expected that the next group will strengthen control. Alexander McQueen Sales will improve the sales per square metre and strictly control the cost of stores. The number of stores will increase from 45 to 90 in the future, and new stores will be opened in Europe, Asia, the United States and Japan.

Italy's luxury in early August 2015. Shoe brand Sergio Rossi has been in the process of selling, and all kinds of news came out. But there are already definite reports that Sergio Rossi will be acquired by Investindustrial. This result may be announced in the near future. At present, the negotiations between the two sides have come to an end and the sale is expected to be completed by the end of this month.

At the end of March 2015, the announced merger of Net-a-Porter and Yoox is about to complete the merger in September. It is said that the new luxury Yoox Net-a-Porter group is actively seeking financing from Kai Yun group. In view of this, Yoox and Kai Yun group had established a joint venture in August 2012, and Yoox is specially responsible for managing the e-commerce website of Kai Yun group's brand. The two sides have been working together for a long time, so it is bold to speculate that after the completion of the merger, Kai Yun group is likely to help the newly merged Yoox Net-a-Porter group.