H&M Hangzhou'S Largest And Most Flagship Store Debut.

In 2014, when the number of overseas tourists from China reached 117 million, the total consumption of luxury goods consumed by overseas Chinese consumers amounted to 810 billion, or even accounted for 1/3 of the luxury consumption in the European market. The consumption of luxury goods in China dropped by 11% over the same period last year.

This group from Fortune CharacterInstitute "China luxury report 2014", the contrast number is not enough to make people ponder: "not bad money" part of the Chinese people do not want to shop in the country, only with price factors can explain all the problems?

It's time to talk about the difference between luxury and service at home and abroad.

Another Chinese luxury report from Rhodes public relations and Ipsos market research shows that up to 92% of Chinese consumers are not satisfied with the brand's services in the local market. One of the most important reasons why they choose overseas shopping is the lack of knowledge and unsatisfactory customer service in sales staff in China's local market.

Being criticized for a long time, "being aloof at high and unreasonable" is just one of the manifestations of the lack of services and shallow problems. Many large scale shops have expanded to two or three line cities, but the local salespersons' abilities and qualities are uneven. In the face of customers who have enough money but do not understand what they want, they do not know how to suggest, let alone explore and guide them. If the service expertise and experience integrity are to be strengthened, then the big ones are needed.

Is there no need to tighten the price tightly?

At that time, there were more and more interesting and meaningful cross-border products. The interaction between the new media platform and fans became more and more personalized. All of these showed that the brand had paid unprecedented attention to providing "unique experience" to consumers, instead of using the price tag to blink the eyes of Tu Hao.

The sneezing of the renminbi has hit the biggest decline in more than twenty years. It is impossible for all luxury brands to have no vigilance and movement.

But if you think big cards need to cry in the toilet, that's not necessary.

It is said that there is still room for maneuver in crisis, and this is neither a "diving" nor a "currency war".

On the other hand, it is also more important. With the rapid development of Internet technology and the younger generation of consumers, more and more attention has been paid to the value added experience of both technology and fashion.

Develop new fabrics, work with wearable smart accessories, and make good use of them.

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It is luxury that is out of the price limit. It is the most effective killer in today's times to capture the user's mind and enhance the brand's gold content and attractiveness.

Google Glass appeared on T von of Diane von Furstenberg. Burberry first moved the show to social media, and recently introduced a high-tech virtual trial in its makeup shop. Any nail polish that wants any color can be easily tested.

The famous brand of "red bottom shoes"

Even launching a brand based red photo filter App - "Louboutinize", can be downloaded at App Store free of charge, and has a photo editing function that is comparable to mini fashion magazine. Rouge filter can render everything you photographed into Louboutin red. It feels like a scene seen under the infrared line. The leg function can change legs for the photo, and wants Dita Von Teese, soccer stars, ballet dancers and even horses' beautiful legs.

The brand not only encourages users to upload "Louboutin" photos to social networks to share with more people, but also plans to launch new filters every month or every two months.