How To Do "Marketing Off-Season"? Mastering The Method Is Not A Problem.

Recently, with the gradual warming of the weather, many stores are off season.

Shops are covered with dark clouds, and some operators are directly linked to the store to sublet the brand.

Are you shot in the "weak sales period"?

1, the weather is too hot, shop less than 10 people in 1 days into the store, employees lie on the bed to sleep?

2, the weather is too hot, the store sales less than 50 thousand a month?

3, sales of goods in the summer are few, and there are many stocks in spring and autumn.

4, poor sales, employee turnover, store recruitment difficult?

5, less stores, staff status is poor, can not do together?

6, the surrounding promotional activities are identical, without innovation?

How can we get rid of the fatigue period?

In the off-season, the shops were not ideal enough, so they came up with a discount tool to attract customers.

Looking at it, the whole street is all the same discount sales promotion activities. There is no new idea.

The heart is numb.

In fact, an ingenious promotion campaign can win the favor of consumers.

When the customer buys clothes at his home and goes to your house, he can enjoy twenty percent off or even discount.

Will customers be unmoved? Customers will quietly increase the purchase rate of shops.

Many shops think that the off-season is coming, and the traffic volume is less. More and more people do not pay attention to the timely and new products. Even a style does not update in the window for two weeks, which directly affects the customer's entry rate.

Shops should keep updating the new models and stick to a small amount of money.

This will not only attract customers' eyeballs, increase sales, but also strengthen them.

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In the morning, the employees just arrived at the company, and they were in poor condition and lazy in their work.

The right way to do this should be to have morning meetings every day before work, not only to allocate daily work goals, but also to adjust employees' state by dancing, so that employees can get rid of sleepiness and are in a passionate working atmosphere from the beginning.

In addition, individual employees are troubled by their life and work with negative emotions. They not only affect the working conditions of other employees, but also affect their desire to buy.

For this kind of problem, the store manager should communicate with employees one by one in time, understand the situation and stand on the staff's position to enlighten and help, and adjust the working status of employees.

Due to the low traffic volume, the shopping guide state is generally lazy and unpowered. Even if there are intention customers to come to pick, they are also affected by the staff status and lose the desire to buy.

At this time, we should increase the incentive to enhance the sales passion of employees, so that employees can have more motivation in attracting customers and serving customers, so as to improve sales volume.

When we are few, we should familiarise our employees with the products and conduct simulation exercises.

For example, all employees are grouped and tried on, and the number, price, number of stock and number of items that are tried on are recorded.

It can not only sort out the categories of products, but also analyze the crowd and body suitable for different shoes, deepen familiarity with the products, and behave more easily when trying for customers.

In addition, when the traffic is relatively small, people can also check out the customer information of the store, make targeted visits to the existing old customers, collect customers' suggestions and opinions, not only enhance the feelings of VIP customers, but also prepare for future sales.