Industry Big Data: Market Overview Of Major Sporting Goods Market

In recent years, the outdoor sports in Europe are developing rapidly, and the outdoor market is promising. In the European sporting goods market, outdoor products account for more than 25% of the market share.

According to the 2013 trade status report released by the European Outdoor Federation (EOG), the European outdoor industry still maintained growth momentum, and the wholesale sales of outdoor products increased by 3.1% to 4 billion 800 million euros compared with the same period last year.

Over 10 billion euros, sales increased by 2.8% to 174 million 600 thousand.

From the regional point of view, the outdoor development in different regions is different: after a few years of hard work, the outdoor market in southern Europe and the United Kingdom began to show signs of good recovery. Meanwhile, the market growth in Eastern Europe and Russia was more obvious (of course, the volatile Ukraine was not counted); and the Scandinavia Peninsula and Germany, Austria and Western countries, as in previous years, are still the most robust areas for the development of the European outdoor market.

Germany's outdoor market share is 25.7% of the total in Europe, the largest single market in the region, followed by the British Ireland region, accounting for 13.4% and France 12.2%.

Market overview of major regions

Germany

It is estimated that the scale of German sporting goods retail market is about 11 billion 500 million euros, and Germany's per capita expenditure on sporting goods is about 140 euros.

Germany has become the most populous country in Europe, except for Russia.

It is also one of the most competitive and difficult markets in Europe.

On the other hand, professional buyers from all over Europe are used to gathering here to participate in large-scale trade.

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Germany is an important international sporting goods exhibition venue, not only because of its geographical location and market size, but also because it has excellent exhibition venues, and its local governments will also provide some funds for the exhibition.

France

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In 2013, the French sporting goods and related services market continued to grow, an increase of about 1.2%, and total industry sales increased to more than 9 billion 700 million euros.

According to the relevant data, more than 34 million Frenchmen often do sports, 18 million of them like cycling, 14 million like swimming, 12 million 600 thousand hiking, 8 million slow running, and 7 million other people skiing.

France has 16 million registered sports clubs, 175 thousand sports associations and 60 thousand sports training venues.

The Frenchmen under the age of 25 are the biggest outdoor sports consumers. The French spend more than 27 billion euros on sports every year.

Among them, personal consumption is the largest, accounting for half of total sales, while government accounts for 41%, while enterprises only account for 9%.

Britain

In the UK sports market, soccer, bicycles and shooting have made outstanding contributions.

Every 1 pounds provided by the football fund will bring 7.73 pounds of revenue to the British economy through indirect consumption of the supply chain.

From a commercial point of view, the Premier League has become the most influential Football League in the world.

The UK bicycle travel market is valued at about 1 billion pounds. By 2019, the total value of bicycle travel market in Europe will reach 20 billion pounds a year.

In general, cyclists take sick leave on average for less than 1 days a year, which is equivalent to saving 128 million pounds a year for the British economy due to absence from work.

2 shooting enthusiasts spend about 2 billion pounds a year on equipment and services, which will bring Britain's direct economic benefits of 1 billion 600 million pounds a year.