Guangzhou Shopping Center: "Meng Chong" Business Can Attract Customers.

This year, shopping centers choose to discount and deduct war in the summer season. The situation is greatly reduced. Instead, it is through the theme activities to implant the marketing demand of the merchants in the field, and to stimulate the growth of business performance through three-dimensional marketing has become a trend.

The summer vacation is going to be over, and the theme activity of shopping center has also entered the stage of ending.

Unlike the past few years, the major shopping malls hit sales promotions, price war is different, this year SHOPPINGMALL to "pet".

And three-dimensional marketing means to attract consumers' attention.

Professionals in the industry believe that shopping mall realizes that providing fresh experience, consolidating customer loyalty and accurately catering to market demand are important measures to enhance performance. These experiences and achievements during the summer holidays lay the foundation for the most important "Christmas New Year and new year" season at the end of the year.

The little prince in the Mixc, the most powerful little food in coastal city, the coastal life festival on happy coast, the avenger League 2 of KKMALL, the midsummer dream of Bao Ren AllCity, the first original illustration art exhibition of mushroom head girl in Shenzhen.

This summer vacation, various shopping centers in Shenzhen have launched various thematic activities with different styles and topics. Therefore, many industry insiders believe that this is a fierce competition in local marketing activities in recent years.

In the course of the visit, Nandu reporters found that many businesses have injected the elements of "pet" into projects in the event, which has become a major selling point of this year's marketing war.

For example, this year KKMALL found the avenger League 2 superhero appeared on the scene, not only exhibited the 6 meter tall iron man, but also the 1:1 ratio of "complex 2" the latest force against the Hok armor and the green giant statue.

The exhibition area has also set up the avenger League series of electric simulation model exhibition and the theme shop of derivatives selling, launching the limited product debut and the collection of genuine exhibits, so that the public can feel the strong charm of the avenger alliance at any distance.

Reporters saw that many friends were very curious about stark and the Hulk, who wore two sets of iron man.

According to the organizers, the theme exhibition specially produced many heroic statues according to the plot of the movie. For example, the expression of the Hulk's angry expression and the three-dimensional level of the muscle painting were quite realistic, and also became the object of the competition.

For this summer season

With cartoon, cartoon characters and other "Meng pet" image as the main marketing phenomenon, KKMALL responsible person believes that "Meng pet" business has grown very fast in the past two years, and many shopping centers have exchanged resources through cooperative partners and brand dealers, and have moved many animated images in films and television works to reality through deformation.

It is worth noting that businesses originally thought that these anime characters were only attracted to children, but they actually got "size kill".

For example, many adult customers reflect that they especially like the cats, hellokitty and captain of the United States who accompany them to grow together. If there is any, they will come to see it even if they receive the tickets.

Through these exhibitions, operators also realize that "Meng Chong" business has a very strong attraction for the whole customer group, because nowadays many family consumption is centered on children, so the "pet" factor plus family eating, drinking and playing Tesco projects will create great attraction for Shenzhen family consumers. This is also a good business strategy to enhance and consolidate customer loyalty.