Male Online Shopping Report: "Chopped Hands" Mostly Came From East China.

Women's consumption power has been seen as a huge driving force for the development of e-commerce, while male chop hands have been neglected.

China's male consumption in the first half of 2015 was released online by Gome online.

The report shows that the consumption power of male chopper is absolutely more crazy than that of women in 3C digital, but more and more men "chopper" are also used to online shopping men's shoes, men's clothing and sporting goods.

If the men who like the online 3C digital products are classified as "otaku", the men who like the online shopping clothes and shoes and hats are classified as "stylish men".

Men are classified as "running men". According to the proportion of their consumption accounts for the total consumption of online shopping, the most common cities in the country are Beijing, Shenzhen and Guangzhou. Men are mainly distributed in Chengdu, Chongqing and Tianjin; the male are mainly distributed in Shanghai and Nanjing.

"Male chop men" mostly came from East China.

If you want to guess which city, men's wardrobe is the biggest, Beijing, Chengdu, Guangzhou, NO, Shanghai.

Data show that the consumption expenditure of shoes and hats in Shanghai's male online shopping dress ranks the top among the total consumption expenditure of online shopping. It is particularly worth mentioning that Shanghai men prefer to wear high priced goods at the price of wearing clothes, so it is too much to call them "male chops".

The second is Nanjing and Suzhou, and the men who seem to be beautiful are all in East China.

The consumption expenditure of Shanghai's household electrical appliances online shopping is similar to that of Guangzhou people. The consumption expenditure on air conditioners is the largest, and the proportion is as high as 34%. Secondly, TV accounts for 25%, followed by refrigerators, washing machines, kitchen appliances, and air purifiers, which account for 1% of all household electrical appliances.

Obviously, the annual high temperature in Guangzhou and Shanghai is the most important factor to stimulate the sales of air-conditioner.

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Beijing is densely populated by "otaku".

Unlike Beijing people who care about watching TV, Guangzhou people and Shanghai people have strong demand for air conditioners.

Guangzhou household electrical appliances online shopping consumption expenditure, air conditioners ranked first, accounting for 43%, followed by television, accounting for 25%; refrigerator consumption ranked third, compared to 16%; fourth were washing machines, accounting for 14%; kitchen and bathroom appliances and small household appliances accounted for 10%; the last is air purifier, only 1%.

Big data show that Beijing men not only love to buy color TV, but also the first place in 3C digital shopping consumption, which is the most densely distributed place.

Observers say, on the one hand, Beijing colleges and universities are gathering, and the strong demand for 3C digital products on campus has led to a surge in this category. On the other hand, there are more young consumers in Beijing, while young consumers generally like to try new technology products.

In the whole household electrical appliances online shopping, the consumption structure of household appliances in Beijing has shown unique characteristics. In addition to the strongest consumption of household electrical appliances, data show that in the first half of 2015, Beijing people's demand for television is also very strong. In the whole household appliance consumption, the consumption of TV accounts for the largest proportion, up to 31%, followed by the consumption expenditure of refrigerators, accounting for 23%, followed by air conditioners accounted for 21%, washing machines accounted for 11%, kitchen and bathroom power accounted for 7%, especially noteworthy is that the consumption of air purifiers is on the rise, and now accounts for 3% of the household consumption of household appliances in Beijing.

Southern China is more than a local tyrant man

First, look at a group of big but full of data. In the top ten cities with the strongest consumption of gold jewelry online shopping, Shenzhen ranked first, accounting for nearly 30%; Lingao County ranked second, accounting for 23%; Haikou ranked third, accounting for 18%; from fourth Beijing, and Guangzhou, Nanning, Chengmai, Zhan Zhou, Dongguan, Foshan and other places followed by consumer spending accounted for almost the same proportion, accounting for 2% percent.

Chongqing and other south-west men are the real "running men".

In the first half of 2015, in the first half of 2015, the consumption expenditure of Chinese men in sporting goods category took the lead in the proportion of total expenditure on online shopping. Secondly, consumption expenditure in Tianjin and Nanjing was also prominent in this category.

Guangzhou is the most passionate man

According to statistics of big data, in the national consumption data of adult products, Beijing has the strongest consumption power for adult consumer goods online because of population factors, but the proportion of online shopping consumption expenditure of adult products accounts for the proportion of total consumption of online shopping in all places. The more affectionate men in Guangzhou have higher density, and their consumption expenditure accounts for the first place, leaving Beijing and Shanghai men behind.

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From the national data, the consumption of air purifier's online shopping is the highest in Beijing, and its consumption expenditure accounts for 22% of the country's total consumption. Obviously, the intensification of Beijing's "haze" weather has stimulated the sale of air purifiers in recent years, and promoted a new round of growth in the empty net product market.

In addition to Beijing, Shanghai accounted for 10% of the air purifier consumption, and became the second main consumer market, followed by Tianjin, Guangzhou, Chengdu, Xi'an, Wuhan, Hangzhou, Shenzhen and Foshan.

Warm male romance and family care in Shanghai

Women with Shanghai lovers should be able to sprinkle flowers now, because both the consumption of flowers and the consumption of online shopping for chocolate are the highest proportion of consumption expenditure in Shanghai.

In addition, the net consumption of maternal and infant products accounts for the total consumption expenditure, and the proportion of Shanghai warm men is higher than that of Beijing, Guangzhou and Shenzhen.

Men's home life should be observed from the consumption of their household appliances. Now, Shenzhen, Tianjin, Wuhan and Chengdu are also compared with North Shang Guang. Chengdu men love to buy refrigerators and washing machines. They believe that the wives of Chengdu men can do less work. But men in Tianjin are more fond of buying kitchen and electrical appliances than men in other cities.