The Entire Team Of &Other Stories'S Commercials Turned Out To Be Transgender People.

The hard shot of capsule series is not the first time that &other Stories has been involved in the topic of "Denatured models". In May, in order to promote the new series of cooperation with Rachel Antonoff, &other Stories made a video about degeneration.

The idea of &other Stories seems to be the same as that of its products: never be prejudiced against only one person's gender and race.

H&M's &other Stories will launch a sports style capsule series in August 20th. To make an advertisement for this capsule series, &other Stories invited the De Hingh of Holland's denaturing model to take the picture, and the staff of the entire photography team responsible for the shooting were just like De Hingh -- changing the sex.

&other Stories and H&M and H&M's another sub card COS positioning is not the same. Two years ago, &other Stories started selling cosmetic products, and then developed into selling lifestyle products from clothes, shoes to bags, candles and even BB cream. In a word, it's a "everything I want to sell you" Young brand 。

If COS is a cool and mature design, H&M is the proper design, then &other Stories is a H&M after expanding the product line. &other Stories wants to sell you products that are not found in H&M and COS.

For this purpose Capsule series &other Stories invited Love Bailey to do the shooting modeling, Nina Poon is responsible for makeup, and specially invited Swedish director Ninja Thyberg (whole). team Only if he has not changed her gender to make a snapshot of the advertising campaign, then a small film entitled "The Gaze & Other Stories" will be launched.

"Today, denaturation is still a controversial topic, but it has nothing to do with our filming." &Other Stories creative director Sara Hild n Bengtsson said. Her main idea is to dissect, and to excavate and display from this group of photos.

Though apparently, there is no difference between this group of filming and the work done by non transsexuals.

"I've never had this experience in other brands." De Hingh said, "although I was happy when I was working with other teams, this time it was different. All team members share the same identity and experience with me."

De Hingh said: "sometimes, it is difficult for people to understand or tolerate some sensitive topics in society. If a commercial brand is involved, it will help spread these topics. The only thing you need to think about is that what you do now is not only about beauty itself, it is not the fashion that is usually discussed, but the fashion of fleeting and reincarnation.