MUJI Price Dropped 20% In China In August. This Is The First Price Cut In China.

After August, the price of clothing products sold in China will be reduced by 20% on average of 260 categories, and the prices of 145 categories will continue to fall in December.

Since its entry into the Chinese market in 2005, Muji has already had 128 stores in 10 years.

MUJI is sincere enough for the Chinese market.

Opened the world's largest flagship store.

According to the data, the good performance plan is still good in China, and its business income increased by 90% in the 3-5 months of 2015.

As a simple and low-key way of life

MUJI is gradually occupying the hearts of Chinese people. It even leads the Chinese market to recognize the "lifestyle" brand.

At present, the number of Muji customers has increased by more than 40%.

But one problem is China.

The prices of products of price and lifestyle are relatively low, and most consumers believe that the price of MUJI products is still high.

The price reduction of the good plan is also hoped to further expand the consumption level and expand China's market share by giving prominence to the price advantage.

In fact, this is not the first price cut for Muji in China.

In the autumn of 2014, Muji also reduced the average price of 107 commodities by 17.5%.

It includes a minimum number of pull rod and lock travel suitcase from the original price of 1280 yuan to 1098 yuan, and a high necked wool.

From the original 278 yuan to 198 yuan.

The category and range of price reduction this time exceeded 2014.

Because the price of the same MUJI products in Japan and China is very different, and the prices of Chinese stores are generally higher.

Recently, due to the depreciation of the Japanese yen, many MUJI products have reached 2 times that of Japan in Chinese shops.