Why Did Baozi Lose To The Shanghai Women'S Clothing Corps?

White-collar elites who once lived in a city like Shanghai are used to such a thing: to take a few months of hard earned savings to buy a popular fashion in the nearby Baozhuang women's clothing store, but now, with the emergence of a number of local high-end women's clothing brands, Baozi's position has been lost to that year.

However, China

The intensity of competition is still beyond the imagination of most business owners.

In particular, the "reform dividend" of the Chinese economy over the past thirty years has led to a substantial increase in the income of residents. On the one hand, garment manufacturers are also facing a sharp rise in the price of electricity suppliers, textile fabrics and workers. On the other hand, the younger generation who has become accustomed to the Internet has become the main stream, and has made new brands such as rip, silk and Korean clothes shed quickly separate into the wallets of young women with fashionable tastes.

Baoji's performance has been declining for several times since its financial crisis in 2008, and its profit has fallen by as much as 75%.

The pressure of performance forced the Kenneth Chan family to sell all the baozi to the private equity fund in the mainland. The price is basically close to the market value of baozi Hong Kong listed companies, with only a small premium.

At the same time, the high-end clothing enterprises, such as the Chinese style of "three consumption" crackdown, have also made strategic readjustment in the acquisition of Korean electricity suppliers and cosmetics companies.

For a time, the domestic women's clothing market was plunged into "development anxiety".

In the Wangfujing department store in Changsha, Ms. Liao, such shuffling is the opportunity for the development of new women's clothing.

The woman who spoke and acted with typical Hunan's pungent style has revealed a fresh set of data in her latest market research: she is acting in Shanghai.

Brand casablank has just entered the Changsha market for a year and has rushed to the top five department stores in Changsha, the top about 5000000 sales of women's clothing in Wangfujing department, with annual sales of up to $about 5000000.

Shanghai women's clothing brands and dazzle also ranked the top.

According to Ms. Liao, the new generation of female white-collar workers are different from their mature female consumers in terms of consumption choices and preferences.

Free, fast, enthusiastic, internationalized, niche and cost-effective.

The change of key points of consumption brought about by the Internet information age has led to the gradual decline of old brands such as baozi, LanChi, and white-collar China. It has also made Shanghai's La Natsu Bell, Casa Blanca, Shenzhen's singer and so on, who are well versed in the local market, have a bright style, and have a new generation of women's clothing brands that are quick to connect with the international trend.

Chen Yanfei, the founder and senior designer of Casablanca, said that the second line of China's second line "fashion metropolis", such as Changsha, has become a female consumer brand, and can get more successful touchstone in the Internet age.

Chen Yanfei started in the fashion design circle of Jiaxing, and has long been famous in the field of dress design.

After creating the brand of Casa Blanca, the design style of free, elegant and romantic has been brought to a new height.

As more and more young people continue to pour into the city, she is confident that they will be quick.

To promote more shopping mall in the country and penetrate more important cities, making it a leading brand of the new generation of women's clothing.