Dongguan Shoe Industry Borrows " Internet +" Opens The Door Of Upgrading And Pformation.

Guo Zhengjin is chairman of Qiao Hong shoe industry. He is also the supervisor of Dongguan Houjie Taiwan Businessmen Association.

Recalling the brilliant era of processing in the last century, he said: "when business is at its best, the profit from processing is very impressive."

However, with the rising cost of labor and raw materials, at present, the production of a pair of shoes at most can only earn one yuan, which means that the factory with a scale of more than 300 people will have to produce more than one hundred thousand pairs of shoes a month, so as to maintain balance of payments.

Similar circumstances occur almost all the processing enterprises in Guangdong province.

There seems to be a natural impassable gap between the traditional processing and manufacturing industry and the development of independent brands.

From the zero inventory on behalf of the development of the development of independent brands may face high inventory, the sale terminal market is not sensitive enough to wind vane, which makes Guo Zhengjin, including entrepreneurs somewhat somewhat at a loss.

In 2013, Guo Junhong took the baton of his father Guo Zhengjin, registered his own brand "Rock bear", and cast his eyes on the Internet.

The replacement processing enterprises like Qiao Hong shoe industry are facing pformation.

When Dongfeng realized pformation and upgrading, the "quality made in China" launched by Alibaba group has brought broad market imagination to these Guangdong enterprises.

Due to the large number of industries and the advantages of industrial clusters, Guangdong is well deserved to become the second stop of "Chinese quality" after the comprehensive evaluation and ranking of various indicators.

To ensure that the independent brand products are available

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The Alibaba has repeatedly checked with the Guangdong Quality Supervision Bureau and the China Electronic Commerce quality inspection center to ensure that the products not only conform to the national standard, but also exceed the national standard.

In the end, 87 brands of Guangdong shoe and bag enterprises from Guangzhou, Dongguan, Shenzhen, Jiangmen, Qingyuan and other places were officially included in the "Chinese made" category.

The anxious entrepreneurs took a reassurance since then.

In Qiao hung shoe industry, Guo Junhong persuaded his father to give way to the "Rock bear" brand for a whole week's production line, and stocked nearly 40 thousand pairs of activities for the participation in the "China made products online".

"If we succeed this time, maybe Rock bear will go faster in the future."

He stressed.

Taobao's data show that in 2012, the annual sales volume of Guang Huo in Taobao was only 50 - 6 billion yuan, and by the end of March 2015, the sale of Guangzhou products in the Alibaba system exceeded 600 billion yuan.

2014 B2B sales data show that clothing, luggage, digital three industries occupy 63% of the total online pactions in Guangdong.

Data from shoes and bags industry show that Guangdong is also an important processing base for PRADA, LV, GUCCI, Samsonite and other international famous brands.