Fashion Brands Enter The Outdoor Industry And Join Hands With Celebrities To Broaden Their Influence.

　　 Leisure brands crowded into outdoor outdoor brands, hand in hand fashion celebrities.

According to the relevant statistics report, in the past ten years, China Outdoor products market The annual growth rate is over 40%, and the current market scale is more than ten billion yuan. With more and more brands entering the industry, competition in this industry is becoming more and more intense. Besides professional outdoor products, outdoor products, which are positioned as "leisure", are also gradually emerging. Not only are leisure brands beginning to cross the border, but some professional outdoor brands are also adding "popular elements".

In the past, in the eyes of many people, outdoor sports is a very professional sport. But with the extension of the concept and the change of mode, outdoor sports have become a very popular and fashionable way of life. Outdoor sports products are no longer limited to professionals. Nowadays, many leisure, sports and fashion brands have joined in. Leisure, for example shoes He launched outdoor products in 2009, and the product line extends to include clothing Shoes, accessories and other three categories, this year, its terminal stores and stores have reached more than 300 stores.

Not only that, outdoor brands have begun to include fashion elements in their products. Not only in the choice of spokesmen, stars gradually replaced the mountaineers in the past, but also began inviting the design of products. fashion People join. Last year, the Pathfinder invited Wang Feng to participate in the design and work together to create a pure black skin wind. Recently, SCALER's skin windbreaker was also launched jointly with fashion celebrity Ma Rui. This is another step forward of SCALER on the fashionable outdoor road. SCALER founder and general manager Zeng Hua said, "everyone has a pure dream of walking outdoors. In order to activate this dream, we are willing to make more efforts to make more people like outdoor, and make outdoor more fashionable and wonderful!"

Some analysts believe that: since then, the sports industry's "Pan sports" marketing brand is catching up, and now most of them are in a high inventory and homogenization outcome. The outdoor goods industry is almost on the way to the sports brand 10 years ago, which should be alerted in advance. The outdoor area of fashion and leisure itself is low. New brands will get into this area and the market will be more mixed up. If the professional market fails to maintain the intention, it will lose. Outdoor industry The original taste.