How To Run A Good Clothing Chain Store

How to manage clothing chain stores?

The general supermarket operates mainly on daily necessities, and is restricted by the law of consumers' shopping distance. Consumers are unlikely to run long distances for some daily necessities.

Well, let's share it.

How to choose a clothing chain store? Location is a clothing store, which is very important for opening a clothing store.

This is also the most important thing for many franchisees, because it determines the benefits of store operation.

When a chain store is ready to build, it is essential to make a business group analysis, but the ultimate goal is to select the appropriate location.

In western countries, site selection is regarded as one of the three major resources needed before opening up, because the location of a specific location determines that the chain store can attract limited distance or the number of potential customers in the region. This determines the level of sales revenue of chain store, which reflects the value of location as a resource.

The location of clothing shops is a long-term investment, which is related to the future of business development.

When the external environment changes, other business factors can be adjusted accordingly to adapt to the changes of the external environment, and once the shop site is determined, it is difficult to change.

Therefore, enterprises must have a vision of development when choosing sites, not only to study the present situation, but also to correctly predict the future.

Because the location of the network is changing all the time: traffic conditions are improving, competition is becoming more and more intense, and the surrounding environment is changing and developing.

How to choose a clothing store? For an enterprise, the newly selected shop is newly selected.

It should have a certain commercial development potential and have a competitive advantage in the area to ensure that it will be profitable in a certain period of time.

For example, in Japan, with the advantage of its chain group, the Japanese DAE Rong company quickly adjusted the sales revenue of each chain store by taking advantage of the time difference between the 3 months after the purchase of goods, and purchased the land with lower land price in the non-commercial center, built commercial facilities and other real estate, and then sold the real estate to earn the difference after the development of the business and the increase of the land price.

Every dot should have a target customer of a certain scale. This is the guarantee.

Important conditions for reaching a certain scale.

The general supermarket operates mainly on daily necessities, and is restricted by the law of consumers' shopping distance. Consumers are unlikely to run long distances for some daily necessities.

As a result, it is not likely to have a wide mobile customer group like a large department store or a professional large household electrical appliance store, which can only rely mainly on the service of a certain scale of target consumer groups to obtain more stable sales revenue.

Therefore, whether we have a target customer of a certain scale is one of the important factors that should be considered in the choice of supermarket stores.

Management

How to choose a location? For any shop, the target customers of clothing store are always changing.

Municipal Planning and pportation changes can lead to an increase or decrease in customer groups, which is also an important basis for predicting future customer groups.

For example, in the construction of a residential area in a certain area by municipal planning, there will be fewer residents at the beginning of the establishment of residential areas. With the continuous improvement and development of residential facilities and other supporting facilities in residential areas, residents will also increase. It is clear that the establishment of chain store outlets in such areas is inevitable.

Such as new stations, wharves, subway exits, tourist attractions and public indicating facilities can increase consumer groups.

There is no doubt that changes in these external circumstances must be taken into account in the determination of the consumer group.