How To Manage Business Risk Of Brand Women'S Clothing Online?

The agent's goods are directly supplied by the manufacturer. Therefore, the business risks of agents come from their own sales quality, account control, cost control, personnel management and so on.

On the other hand, the manufacturer will bring the business risk to the agent directly.

1, burst warehouse: for the new agent brand manufacturer, there will be a first purchase restriction, although the manufacturer will promise to exchange it in a certain period of time, but underwear is not like other products, no style can be recognized by the market in one or two months, so the manufacturer may change the time limit when the time exceeds.

In addition, some manufacturers

In order to complete the performance and write off volume, they will often give the goods to the agents. Most agents will be inaccurate in their purchases due to carelessness, obstruction or reward. They will be unsalable in the warehouse, resulting in some losses.

2, break the goods: in the current market situation, whether it is international brand or domestic well-known brand, will be more or less out of stock in the peak season.

So for other domestic brands, let alone, because the manufacturers themselves production and marketing coordination is not accurate, goods supply arrangement is unreasonable, the market forecast ability is not enough.

Therefore, in the off-season, agents take pains to pay the cost and fight the market, but they lose their goods in the rush season, and they lose profits and hurt their customer relationships.

In particular, when new products are on the market, just when they are done, they may destroy all the inputs ahead, and it will be difficult to recover later.

At the same time, it has provided an opportunity for other brands to make their brands fail.

3.

Product quality is not as good as before, or halfway product.

Decline, resulting in unsalable, and the factory can not return the compensation for pre sales costs.

4, integrity problems: manufacturers did not or partially failed to honor their original promises of rebates, bonuses, and promotional activities, advertising times to advance money, goods and so on.

5, fleeing goods: the manufacturer's market management is weak, causing other agents to flee to their own area, causing confusion in the market, price confusion, and at the same time, the image of the agent is damaged.

6, change agents or reduce the agent area, but do not care about the inventory goods of the agents, you know, underwear, especially bra products, once the intermediate code is broken, the head and tail code will be difficult to sell, resulting in unnecessary losses.

Since agents have so many risks after acting for a brand, what should they do before deciding on the brand to minimize these risks?