UNIQLO Expands The Us To Dominate The Market

UNIQLO, who wants to create the first brand of performance, has never stopped its own expansion.

Recently, the brand claims to double the number of 20 stores in the United States by the fall of this year, that is, it plans to add 18 new stores in the next 2 months, in Boston, Philadelphia and South California.

CEO Larry Meyer, an American company, described this as an example of UNIQLO's international expansion strategy. He said: "UNIQLO is now one of the fastest growing apparel retailers in the world, and is growing at double-digit rates.

We firmly believe that we can dominate the US market.

At present, UNIQLO's global sales performance is US $11 billion 600 million, Japan contributed 7 billion US dollars, and US performance is better than Japan's.

Although UNIQLO is using cluster mode in Europe, it is expanding in the US.

The influence of UNIQLO's branch decided to use the dispersed shop mode to avoid mutual looting between shops.

In 2010, the flagship store of the Fifth Avenue of qqq signed 15 years' rent for rent of $300 million.

This amount broke the rent record at that time.

But Meyer can see today that the price is cheap under the contrast of huge profits.

Meyer started acting as chief operating officer of UNIQLO in January 2013 and was promoted to CEO in November last year.

After the brand expansion plan is rolled out, the main task of Meyer is to recruit more employees, especially those of electronic business.

Last year, UNIQLO American branch hired many executives, this year, they will recruit subordinates for these management.

As UNIQLO continues to grow in the US market, its e-commerce will also break through.

At present, the volume of pactions generated by the electronic platform accounts for 10% to 15% of the overall performance of the United States.

It is expected that the proportion of American design studio will increase.

It has also been reported that UNIQLO will raise its price by about 5% in Japan, which is the first time it involves.

The overall price increase.

However, the price increase has not yet spread to the Chinese market.