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The Main Garment Industry Does Not Rely On Diversification.

2015/5/11 16:55:00 38

Clothing IndustryDiversificationBrand Strategy

Affected by the external environment, the current textile and garment industry is in the doldrums. Under the condition of the main industry being sluggish, enterprises are diversifying their investments in order to find new profit points. In addition, the profits of some companies have been stable under the development of many years, and they can only consider other businesses if they want to increase profits.

The difficulty of the main garment industry makes the seven wolves start looking for new profit points. In February this year, seven wolves announced that they were planning to participate in the establishment of Qianhai reinsurance company. The company said that the purpose of participating in the launching of the reinsurance company is to "optimize the company's business structure, enhance the company's overall competitiveness and create greater value for shareholders".

In fact, investment in the financial sector is like the seven wolves. Textile and clothing There are quite a lot of enterprises, such as Smith Barney, Kai Ruide, Jiaxin silk and other listed companies, which are involved in the financial industry.

Among them, YOUNGOR and Shanshan stock investment in the early years are mainly commercial banks, holding the original stock, in order to get high returns. What is most striking is that both companies have held the original stock of Ningbo bank and listed in Ningbo bank.

In addition, since the private banks were put forward, textile and garment enterprises began to invest in private banks.

In November 4, 2013, he announced that he was involved in the first bank jointly established by 9 companies, namely, the founding group of the river and the Beijing Oriental Yuhong waterproofing company.

In September 12, 2014, the US bond clothing announced that the company was planning to set up the "Shanghai Huarui bank Limited by Share Ltd" as the main sponsor together with Shanghai Jun Yao.

except Investment Outside the private banks, the establishment of microfinance companies is also textile. Clothing enterprise One way out. In June 2013, Kaiser invested 30 million yuan to invest in Tianjin Binlian microfinance company. In December of the same year, the company also initiated the establishment of the Shantou hi tech Zone Silver Xintong small loan company, which invested 30 million yuan as the largest shareholder.

Of course, the investment of textile and garment enterprises is not limited to financial investment, such as photovoltaic, thermoelectric and other industries also have many involved, such as Shanshan stock investment in the lithium battery material industry; the investment in the PV project of Fu sun shares; Busen shares to the agricultural concept of asset restructuring, although the above diversified investment success and failure, but this proves that the diversification of the textile and garment industry has been popularized throughout the industry.

Inventory growth in textile and garment industry is related to the continuing downturn in demand environment. The sustained high growth of the domestic economy in the past few years has greatly promoted the consumer's consumption ability and consumption concept. The pursuit of spiritual consumption and the pursuit of high performance price ratio have become the trend of consumption. The popularity of the Internet and electricity providers and the new business mode give consumers more information and choice, thus greatly squeezing the survival space of the traditional garment industry and enhancing the competitive level of the garment industry.


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