Anta Released The New Strategy, "You Are The Runner".

For Anta's "running Run With Me" strategy, Ding Shizhong said: running is a popular sport. Everyone is equal before running. Anyone who runs and crosses the starting line is a runner.

Anta will strive to build better running equipment for all of you, to make Anta's top runners technology popular and bring technological innovation to the overwhelming majority of consumers.

The thirty-third China International Sporting Goods Fair opens in Fuzhou.

With "you are runner, Run With Me" running strategy released, marking Anta sports comprehensive efforts to run the market, which undoubtedly cast a blockbuster at the current sports Expo.

At the scene, Li Hua, director of the sports equipment and equipment center of the State Sports General Administration, jointly released the running strategy with the chairman of the Anta Sports Products Limited board and CEO Ding Shizhong.

Zheng Jie, President of Anta Sports Products Limited brand, Zhang Tao, vice president of Anta Sports Products Limited, Zhu Minjie, senior director of Anta Sports Products Limited brand management center, and weightlifting Olympic champion Liao Hui, Gymnast Olympic champion Feng Zhe, gymnastics world champion Yao Jin, and Hua slide Ming Li Zijun attended and participated in the launch. They witnessed the historic moment with nearly 100 guests and media reporters.

As a leading brand of sporting goods in China, Anta has not only fully displayed the award dress and competition training equipment specially designed for the Chinese Olympic Committee and national team, but also officially released the running strategy of "you are the runner, run with me", and has launched 5 technology of running shoes, such as elastic glue, soft column, easy bending, energy ring and double bearing technology.

"Running is a popular sport. Everyone is equal before running. As long as you cross the starting line, you are a runner.

As a leader in China's running market, Anta will focus on technological innovation and provide more professional and complete sports equipment for the majority of runners.

Ding Shizhong, chairman of Anta Sports Products Limited's board and CEO, said.

All along, mastering the most advanced technology in the industry and producing high-tech products is the key to Anta's constant development.

As early as in 2005, Anta set up tens of millions of sports science laboratories in China, dedicated to sports mechanics research and product development, and Anta became the first independent sports laboratory in China.

Today, Anta's annual research costs account for about 4% of the total cost of sales. In 2014 alone, it was close to 2 hundred million of investment, ranking first in the industry.

The site of the Anta exhibition area is the core of the running series. It gives a new sense of science and technology and a sense of modern design.

Anta's latest innovation and technology running series of equipment are also shining.

Anta has fully demonstrated 5 technology of running shoes, including elastic glue, flexible column, easy bending, energy ring, double bottom and so on.

Extreme runner

The "Challenge 100" running shoes have also become the focus of attention of the participants.

According to authoritative statistics, Anta

For 14 consecutive years, it has ranked first in the market share of the national sports shoes market. With the rapid expansion of the domestic running market and the rapid growth of the running population, Anta's "run with me" running strategy will more effectively support Anta to lead the Chinese running market.

Since Anta sports became a partner of the Chinese Olympic Committee in 2009, Anta has long supported the national olympic day long campaign, aiming to provide a larger platform for runners to release their enthusiasm for running, and at the same time to bring more people into the runners and participate in sports and healthy life.

Not long ago, Anta joined hands with China's marathon runner Chen Bin to launch the 100 day running challenge of 100 marathons.

Anta has to fully support Chinese runners in running activities, technology innovation, sports equipment and other aspects.