Luxury Goods Get 90% Of The World?

Overall, in the past year, the average daily production of Baidu in the 1 million 780 thousand luxury industry search.

Among all the luxury goods users, according to age distribution, "after 90" has become the largest group: the 20-29 year olds account for 45%, and 19 years old account for about 10%. Compared with that, the proportion of people aged 30-39 is 38% and 40-49 is 6%.

No matter how big it is to turn young at 180 turns.

Or actively layout digital marketing and sales, some luxury brands have gradually put the younger generation in the focus of attention. In fighting for the post-90s war, who is the first step, undoubtedly have the advantage to seize the opportunity (see Burberry).

It is worth noting that the concept of consumption after 90 is also significantly different from the older generation of luxury consumers.

The 90's is a generation with the growth of the Internet. They especially like to share shopping experience in social media, and also get shopping information in social media. They have a high demand for personalization, and they have a strong demand.

Morality will decide whether to buy its products according to the social performance of the brand. Although they have not experienced the economic impoverishment age, they also pay attention to the discount of electronic coupons or other means.

Get to know the younger generation of consumers.

The day is not far away.

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The so-called "seams free" building is designed by Zaha Hadid, a British architect, with a total area of 8.66 square meters. It has five facilities, such as Art Center, cultural center, design center, harmony square and East Gate historical and cultural park. It has five square meters.

The interior of the building is mostly streamlined and does not see a column. This combination of modernity and art is consistent with the artistic temperament of Chanel itself.

I think this is a bit familiar to you. Korean drama "from the stars" of you, thousands of songs, is the scene of the fall.

Although DDP was officially opened to the public in March last year, fashion events have been very familiar with this young building.

"2014 autumn and winter Seoul Fashion Week" and "2015 spring and Summer Fashion Week" have been held here, and the Chanel 2016 early spring holiday series of fashion shows coincided with the Korean children's Day (May 5th), Chanel in DDP arranged a French style amusement park, inviting fashion people to bring children to play.

This time, lagrangi moved the show to South Korea. Apart from being positive about the global influence of Korean fashion, he also had something to do with Zaha Hadid, the designer of DDP.

As early as 2008, Zaha designed the Mobile Art Pavilion for CHANEL, and exhibited it in New York, Tokyo, Hongkong and other places. In the Chanel 2012 spring and summer fashion show, Zaha designed Chanel's Theme Pavilion for "the daughter of the sea", arranged the Paris The Grand Palace at the time as a pure white landscape, and brought huge marine creatures and coral models to show an underwater world full of magical elements.

In the spring and summer fashion show in 2012, Zaha designed the theme of "sea daughter" for Chanel.

Not just Chanel, but more and more brands are starting to ask for more architectural styles.

Louis Vuitton will hold the 2016 Spring Festival fashion conference tomorrow. They will put the fashion show in a private residence called "Bob and The Bob and Dolores Hope Estate" in California's Palm Springs. This futuristic style looks like a volcano.

"This building has given me an endless stream of inspiration, and I am very happy to be able to perform in this memorable place."

Nicolas Louis Weedon Ghesqui, artistic director of women's wear, said re.

Since 2000, Lagrange has traveled around the world with Chanel's early spring vacation series, spreading all over Paris, New York, Losangeles, Miami, Venice, San trepe, Antib, Palace of Versailles, Singapore and Dubai.

But over the past few years, apart from the theme setting of the show itself, Lagerfeld has taken the architectural style of the show more seriously. Taking the early spring conference held last year by Chanel in Dubai, this show has been put on the top floor of the world's tallest building, Burj Dubai. Guests can overlook the skyline in a desert scene that takes two months to build and feel the romantic and modern future world.

"Architecture and fashion complement each other, and they can always collide with interesting sparks, and they can be kept in time and space for a long time."

Lagrange said in an interview with magazine Wallpaper.