Hoi Yun House: Always Talk To Consumers About A Love Affair

For Zhu Cheng, in the past 7 years, from student to entrepreneur, from the "elegant" person who opened the museum to the product manager, every time he changed his role, he appeared to be free and easy.

When developing female socks, we need to add so many requests to the same stockings. All the good stuff is added to a sock. Even the Japanese hosiery factory technicians who are responsible for the development are skeptical. He told reporters that he has been sticking to the two bottom line in the process of starting an undertaking. Of course, he is the first to not be a fake, and second is not to do socks that he does not want to wear, so he will not do anything with poor raw materials.

The product is ready, and the rest is pricing. All the good things together are very expensive, and the technology is also a challenge for Japanese manufacturers. In reality, Zhu Cheng is a fan of millet. Like millet, when making products, it is emphasized at all costs. "Before we do things, we need to control the cost and control the cost when we sell cheap. Once the mentality of cost control is formed, it is easy to consciously or unconsciously reduce the quality. This is why there is a large number of Chinese made quality in the market."

"I think the future of sock cloud Pavilion is first to make convincing products. The second step is to change the quality of these products and truly form word-of-mouth, and finally become the brand that surprises consumers. We should always talk about love with users and attract users with their own bright spots. Zhu Cheng It is said that as long as users do not want profits and get consumers' trust, they will gradually introduce more cost-effective products to win by word of mouth.

At the same time, Socks cloud Pavilion As the first enterprise to cooperate with the domestic animation IP, a huge sum of 5 million has been invited to invite the Internet super red expression emperor - artillery artillery to endorse the brand. This Release conference It represents the departure of strategic cooperation between sock cloud Museum and artillery artillery. In today's Internet + mode of thinking, the innovative cooperation between hosiery hall and artillery artillery is worth looking forward to.

Finally, Zhu Cheng decided to sell the two most cost-effective socks to the supermarket price, first to make word of mouth, let consumers try. To this end, he had to repeatedly communicate with suppliers. Finally, the sincerity of Zhu Cheng touched the suppliers, while ensuring the quality, controlling the cost and improving the performance price ratio.

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Since the development of the fashion industry, green is no longer a substitute for the new black color. The concept of environmental protection is no longer a popular element with the changing trend.

Adidas, which has long been active in various index ranks, recently announced a 5 year 7 digit contract with Parley for the Oceans, which aims to publicize and deal with marine plastics. Adidas's global brand director, Eric Liedtke, said that this is the company's most long-term investment in this regard so far. In the future, Adidas will take part in the research and development of new plastic products in order to be able to be used in the production of recycled polyester, and lead more direct action, in other words, collect rubbish on the beach.

In addition, Maiyet, a luxury brand who has always been enthusiastic about social activities, has been committed to building a sustainable business model in less developed regions since 2010, launching the first supply chain initiative. The company also co sponsored the vaccine project with the Gobi Revival foundation, and set up a "ranch sanitation" project for shepherds in Mongolia, which helps Maiyet get cleaner "Cashmere".

Maiyet promises to invest $200 thousand a year in this project and buy 40 tons of wool fiber directly from herdsmen, which aims to counter the ever existing Chinese brokers. Subsequently, the company can process cashmere in factories in Italy, and the processing flow is monitored by Maiyet. The company plans to bring the materials produced to the Pitti Filati Florence Textile Expo, which is excellent quality assurance for the brand itself and other buyers. Of course, Maiyet can also get extra profits in the process.

The concept of selling is much more complicated than selling clothes. With partners Pharrell Williams, Adidas climbed the Parley, but garbage and sheep dung could not attract bags and beautiful eyeballs.

The supply chain problem is one of the most intractable problems in the fashion industry. It is related to the human and environmental costs involved, and this area has always been concerned. As Greer said, "this is also an important hot issue in the industry."

It is worth noting that it is precisely because of the environmental theme is not so attractive, Parley founder Cyrill Gutsch will want to cooperate with Adidas, "creative industry to create public opinion, shoes are often a symbol of rebellion, they are very close to young consumers."

Ironically, there seems to be a shift in the relationship. In the past, fashion brands always wanted to attract stars to create momentum and attract attention. Related brands are not only good word of mouth, but also profitable for reputation risk management and brand value increase.

At the same time, the third major developments in the fashion industry have won praise from critics all over the world.

Specifically, Burak Cakmak was appointed director of the fashion department of the Parson School of design. According to Parson's executive director, Joel Towers, Burak Cakmak was selected among nearly 200 candidates, and the latter was mainly engaged in sustainable work in enterprises such as Kai Yun, SWAROVSKI and Gap.

"We want to find a spanboundary talent who can explain the future development of fashion. Burak is a strong candidate." In Parson, the concept of sustainable development will be integrated into all curriculum settings, rather than being confined to a single discipline. Employees of all future fashion brands, from creative teams to corporate executives, must be aware of environmental protection and human rights. This is also in the "intelligent design of a wide range."