"Meet" 7 Days Of Joint Marketing Poke Pain Points

Many people experience the feeling of powerlessness when facing a vacant room when traveling alone or traveling abroad.

If you can meet some new friends in the locality, will the ordinary and uninteresting journey become colorful? This pain point is the intention of mobile friends App to meet with the 7 day hotel for cross-border cooperation.

The target group is the combination of 80 and 90, which is the foundation of meeting with the 7 day hotel.

This part of the young people love to travel, willing to go to strange places to feel different customs, or have entered the workplace, often need to travel, there is a great demand for Fasthotel.

On the other hand, after 80 and 90, pursuing new things, they do not exclude strangers who meet like-minded through social app.

App, a mobile friend who has 45 million users, meets the need to meet young people when traveling.

The relevant responsible person described the scene: a young man traveling alone, who was not familiar with a place where he was born, and felt confused and bored in the face of the empty room.

At that time, he used App to meet a group of new local friends, and played with them through the neighborhood and interest group "circle". Finally, the trip became more meaningful.

meet

The way to cooperate with the 7 day hotel is mainly the joint online lottery.

The activity is named "tumbling! Bed sheet competition". As the name suggests, it allows users to extract gifts including 7 days free rooms, 100 yuan coupons, meeting gifts and other gifts through small games. Activities are initiated from meeting clients, with WeChat friends circle as the main communication platform.

The two sides promote each other's exposure and get their places.

Traditional enterprises join hands

Enterprises are based on the same commercial project and target audience groups.

After the traditional industry has formed an intrinsic profit mode, the market space and marketing channel are relatively single, and new market and marketing points need to be developed.

The new mobile Internet products can infuse traditional enterprises with new blood and bring new consumers.

Mobile Internet companies can also quickly use their traditional channels to promote their products.

Meet for 7 days

The successful case once again confirms that traditional enterprises and mobile Internet enterprises are the main marketing modes of resource interchange, integration and bundling. Making use of their respective advantages to carry out strategic cooperation has become the current trend.