Puma And H&M Pilot "Old Clothes Change New Clothes" Technology

Worn Again, a British company, has developed a textile chemical recovery technology: separating and extracting polyester fibers and cotton yarns from old or unused clothing and textiles.

The new technology in development is using this separation technology to make recycled polyester fibers and cellulose compounds into new fabrics.

The "recycling resource mode" of textiles is created.

Kering, a French luxury goods and sportswear and entertainment group, is joining the global fast fashion retailing giant H&M. It supports Worn Again, a pioneering company, to develop a revolutionary new fabric production technology, which is characterized by fiber recycling and, in short, changing old clothes into new clothes.

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It has entered the last stage of development, and will be experimentation this year in the supply chain of Kering's sports brand Puma and H&M.

The technology is expected to replace polyester fiber, a non renewable resource from petroleum refining, which will provide a new friendly environment for cellulosic fibers and fabrics in the future.

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Most importantly, this new technology has been solved.

The first difficulty of recycling is how to separate mixed fiber garments and how to separate pigment and other impurities from polyester fiber and fiber composite.

It is reported that the global output of polyester fiber and cotton fiber in 2014 is about 65 million tons.

It is estimated that the demand for these fiber products will reach 90 million tons by 2020.

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Ding Shizhong said: "Anta as China's largest sporting goods company, football will never stand idly by.

In fact, now we have officially regarded football as a strategy of Anta, studying how to participate in the football field in the future.

I believe that as long as this strategy is launched, we will definitely do something in the future football field in China.

So I believe that there will be a certain share of our investment and revenue in football in the future.

Speaking of how to intervene in the field of football, Ding Shizhong said: "in the future, our group will have a complete football development strategy. We will regard it as a group strategy, because the future will definitely participate.

And not simply participation, we will have input.

It's not a simple investment, it's a big investment. "

After the announcement of 2014 results announcement in early February this year, Anta put forward a target of breaking billions of revenue in 2015.

Ding Shizhong said that in the current situation, it is no problem to achieve this goal this year.

"I feel very confident that I will be confident of breaking billions of dollars this year.

In fact, I think the core of Anta in recent years is the gap between products and competing products.

Now all the domestic competitive brand products are almost the same, but only to our shop you will feel a clear gap.

After several rounds of industry adjustment, China's sporting goods industry has entered the era of product competitiveness.

Ding Shizhong said bluntly: "it is not difficult to make a good product, but Anta is positioned in the mass sports brand. It is very difficult to make the product well and meet the needs of our consumers, so we need to innovate."

Ding Shizhong believes that Anta is both dedicated and professional in the body products industry, and Anta's innovation makes him more confident.

"We need to focus on one major.

Focus is on Chinese sports, so we cooperate with the Chinese Olympic Committee, and we strengthen our ties with the relevant national teams of the Chinese Olympic Committee.

Then we are professionals. We believe that as a sports brand, you must be the best in a particular field in terms of professional products.

Referring to innovation, Ding Shizhong was very excited and excited, he said: "especially in science and technology, our investment in science and technology in the past few years is the highest in the whole industry. In the past, when we did 2 billion, our R & D funds were 40 million.

Last year, our R & D expenses accounted for 4.3%, which is a huge improvement.

In 2014, Anta's operating income was 8 billion 923 million yuan.

Ding Shizhong also said: "in the past, we did scientific research, and all of them were alone in their own business. However, it is not enough to do scientific research solely by enterprises. We need to integrate global resources and develop the whole value chain.

We have a complete system of full value chain development, and all suppliers of Anta need to cooperate with us in developing.

Every year, our innovative products are measured by KPI (key performance indicators) in the layout of the full value chain.

As my supplier, if you do not have innovative development, you will not be my supplier in the future. "

Ding Shizhong revealed that Anta and the United States, Japan and Europe's excellent design studio have a lot of cooperation, "we did this piece before ourselves, and later we found that if we integrate external resources, we can bring higher value."

"Now our innovative product sales account for more than 30%, accounting for 60% of our profits."

Ding Shizhong picked up a shoe on the table and said, "like this shoe, it is our cooperation with the overseas design studio."

Ding Shizhong also expressed optimism about the future of China's sporting goods industry.

"I believe that the whole industry will grow faster in the future.

Because with the improvement of people's living standards, the pursuit of health, the national fitness program, including the promotion of our national sports industry policy, I think the sporting goods industry will grow at a high speed in the future.