Product Market Segmentation, Accessories, New On-Demand

Reporters in the Jimmy Choo, Christian Louboutin and Roger Vivier stores in Chengdu have seen that shoes account for 80% of all goods and other accessories such as spectacles, scarves, bags and so on.

After Jimmy Choo opened a special counter in Chengdu, it opened a two tier Asian flagship store in Chengdu, and the recognition and recognition of Sichuan market is obvious.

Ran Lichun, President of the provincial chain business association, said: "with the development of the market,

Segmentation, the integration of consumer carriers, is the trend of market development.

Consumer demand changes, and market segmentation should deal with such changes. The consumption content will be subdivided, and consumer carriers need to be integrated to meet consumers' one-stop experience consumption.

Reporters in the Jimmy Choo store saw the display.

Types include high - heeled shoes, flat shoes, leather boots, casual shoes, sports shoes and so on.

The store clerk told reporters, "when the shop opened, a lot of Sichuan consumers who knew this brand and were fans were surprisingly high." at the same time, she also said that Jimmy Choo's elegance and comfort are both magic weapons to win market recognition.

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A shoe spray process requires 6 to 12 workers to work together with pungent odor.

Now, instead of this scene, it is a glue spraying line that can automatically identify the size of the shoe.

Such a change is quietly developing in the shoe production workshop of Quanzhou.

"From the beginning of material cutting to the shoe print of the whole pair of sneakers, soles of sole, computer needles, marking lines, etc., we already have an intelligentized production line that can be connected in series."

Mr. Wu Yu, director of Automation Technology Co., Ltd.

This also means that in Quanzhou, full automatic production of materials from shoes to shoes has become possible.

Such a smooth and smooth manner does not belong to the shoe industry.

In the past, designers needed to print out the process drawings and distribute them to the operators.

Nowadays, as long as the process data is input into the computer, the designer can remotely control the intelligent equipment in the production workshop for production.

This brand new digital technology can be precise to every inch of the needle, and individuality can provide clothing enterprises with fast private customization service in the terminal stores.

Is the movement of the technological innovation of Quanzhou's textile and footwear industry playing in the workshop? Let's switch to the "Haibo" and "shoe fair" held in Quanzhou a few days ago.

In the two watchtowers on the development of the textile and footwear industry, we see that the power of intelligent technology has penetrated into all aspects of traditional industrial production and marketing.

The robot with six joints can move, walk out of the workshop and enter the exhibition. Here, it has a brand-new identity -- shoes and clothes model.

The movement of hands, feet, waist and head is the most eye catching focus in the exhibition hall.

"This project is forced out!" Cai Xiaoqiang, the head of the seven well group of robot development and design company, was astonishing.

It turned out that in the past, Chinese enterprises went to Europe and the United States to participate in the exhibition, but they did not give the booth that they wanted to pay for it. They thought China's window design and products were not competitive.

For this reason, Cai Xiaoqiang took his team and began to invest in the research and development of the moveable models without "ceiling".

Nowadays, the humanoid robot product of the seven well group has been invited to the China Science and Technology Museum, and has won the honor of foreign exhibition organizers.

More importantly, the price is two times the traditional model of the machine model, but brought several times the rate of entry.

In the future, they will speak, walk and even bring us a fashion show.