Fashion Week Has Become A New Territory For E-Commerce Providers.

With the combination of a number of high-efficiency public relations teams and fashion agencies, local fashion week is surging. Many electric providers see the opportunity for China's fashion to rise.

According to statistics, 2014

There are 18 fashion week in China. The first Shenzhen fashion week ended in March this year is the nineteenth one.

Local fashion week relies on the cooperation of government resources and industry associations to maximize the mobilization of local enterprises' resources.

Moreover, the localization of the operation mode, so that many enterprises are willing to help each other.

As early as 2012, Taobao became associated with Shanghai fashion week, 2015 Guangdong.

(spring), "Chun Chao" 2015 suning.com spring and summer fashion conference also gathered a series of new products, such as Yin man, Chu language, cracking silk, One More, EHE, love, and Fang Li Fang.

This year,

Signed a strategic cooperation agreement with Jingdong group, which is another exploration after last year's strategic cooperation with Dangdang.

At present, the era of "cutting-edge designers" in China's clothing market is officially coming. Many people are beginning to realize the influence of designers. Consumers are beginning to get rid of the value orientation of "only brand is from", and the era of individuality advocating precise positioning is greeting the new era of Chinese fashion.

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Let me take a look at this fashion week.

(1) manufacturing in China is "taking off the cheap coat" to move towards advanced customization, and making good use of the big data service provided by the Internet will be the key to the competitive advantage of garment enterprises in the future.

(2) the marketing and promotion methods of the clothing market tend to be more scientific and artistic. The display of all major brands emphasizes and highlights the sense of technology, design and art.

(3) brand channel O2O operation mode will become a new competitive weapon in the market. "Store" and "electricity" complement each other and merge online and offline.

(4) future fashion trend cards need to have their own way of communicating with the market.

The tide card in the future needs to have a dialogue with the market. It needs to emphasize repeatedly and individuality. Especially for the 90s and 00 in the future, besides knowing how to use their thinking and language, they will know more about their way of communication.

(5) brand should show your design ability and aesthetic attitude as much as possible.

In the real cultural system of clothing, its brand proposition and aesthetic attitude are the easiest to touch.

Future competition is a very intuitive competition. Culture is actually not a slogan for a century old shop. It is not to create nothingness. It needs to show your design ability and beautiful philosophy as much as possible. This is the new look of the future.

(6) the integration of smart retailing and garment industry will be more and more high.

Smart fitting and other applications can achieve O2O interaction online and offline, resulting in real retail.

(7) the children's clothing industry has been awakened, and the competition for children's wear market will be more intense.

The brand pattern of children's wear industry is coming into being, and it will form echelon mode from the aspects of region, grade, style and so on.

(8) "Internet +" will quickly and quickly integrate into China's clothing market competition.

"Internet +" action plan will focus on promoting cloud computing, Internet of things, big data as the representative of the new generation of information technology and modern clothing manufacturing, clothing brand marketing and so on the integration of innovation.

Develop and expand new industries, create new industry growth points, provide an environment for public entrepreneurship and innovation, provide support for industrial intelligence, enhance new economic development momentum, and promote upgrading and upgrading of national economy.