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In order to promote the implementation of the overall competitive strategy, the store will implement and improve the marketing strategy, brand strategy, service strategy, production quality management and customer relationship management.

Strengthen the training of quality awareness and skills for quality inspectors.

From the factory, select the staff with the least quality problems and the best skills to do the quality training for the whole staff, and share their production skills and experience.

Efforts should be made to create a better atmosphere for quality production so as to deepen the quality consciousness of employees and eliminate the problem of quality as far as possible.

The guidance instructions for the inspection of all kinds of clothing products are compiled, and the key points of the product quality problems in the garment production are marked out, and the inspectors must be sure to carry out a comprehensive inspection of all the key points without passing any product defects.

Using the reputation evaluation platform of Taobao, we collect more customers' complaints about products and relevant evaluation information, and strive to improve the defects and deficiencies of each garment product.

At the same time, in the process of pre sale, sale and after-sale service communication, we should pay more attention to customers' suggestions and record them as the starting point for quality improvement.

In the future product design and production process, we should consider better customer suggestions to be applied and optimized in clothing products, and strive to win the recognition and confidence of consumers, so as to gain competitive advantage.

And join Taobao's 7 day, no reason to return guarantee agreement, to further enhance the confidence of new and old customers in store products.

Set up shop's own garment production plant, and at the same time, increase the training of all staff in the shop in terms of service and quality, and gradually overcome the disadvantages of the shop's internal management.

Making full use of the opportunity of rapid development of the industry to establish our own

We should steadily expand the scale of shops and gradually reduce the advantage of advanced technology and equipment and convenient geographical location.

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Design new marketing strategies to further boost sales growth and ease operating and cost pressures.

Targeted online marketing target groups, targeted personalized marketing, efforts to maintain the resources of old customers, to a certain extent, reduce the competition pressure with other clothing brands.

Seize the opportunity of rapid development of the industry, give full play to the advantages of fast fashion mode to meet the individual needs of consumers and expand.

At the same time, strive for more repeat customers.

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As is known to all, the wholesale market is the largest hub for the development of the garment industry. The wholesale market represented by Guangzhou, Beijing, Wuhan, Shenyang, Changshu and Zhejiang has a pivotal position in the Chinese garment industry. Its huge sales system has promoted the rapid development of the garment industry.

For consumers, their information acceptance rate is slower, consumption level is lower, geographical distribution is wider (and dispersed), so the function of wholesale market circulation is especially needed, and then the lower level wholesalers and retailers will sell goods to consumers.

It can be seen that the clothing wholesale market plays the role of logistics distribution center in the whole clothing circulation field.

As a special industry in China's consumer goods industry, the distribution channel of clothing industry is basically going to market by department stores, distributors or through terminal shops.

For apparel terminal retailers, including clothing owners, stocking is the most fundamental and important issue, which directly affects the survival of stores.

If you want to get into the most affordable goods, you will have to increase the relative cost directly through the manufacturer, or through the wholesale market, and other goods such as the Internet, the two tier and the lower level agents.

In fact, the most able to get the goods at the real price should be directly purchased from the manufacturers. If there is any way, the first choice is to get the goods from the manufacturers, but there are not many commodities available from the manufacturers, because most manufacturers disdain to deal with small sellers.

These regular manufacturers have sufficient sources of goods, and have better attitude towards customers. If they cooperate for a long time, they will be able to fight for unsalable changes.

But generally speaking, the quantity demanded by manufacturers is very high. Taking foreign trade garments as an example, the wholesale quantity required by manufacturers is at least nearly 100 or even thousands of pieces. The amount can not reach the lowest price, and even the basic cooperation can not be won, and it can easily cause the backlog of goods, so it is not suitable for small wholesale customers.

In the wholesale market, the target customers of permanent wholesalers are small clothing wholesalers or sub wholesalers.

From service to product category to order quantity is the most suitable clothing store owner.

Furthermore, clothing wholesale market is the most convenient and authentic way to see goods.

What is the meaning of convenience to see goods? I believe that people who are in the clothing business know that, compared with online wholesale and off-site purchase, the clothing wholesale market can see the fabric, the handle and the modeling of different angles.

Consumer demand for clothing in modern society is no longer confined to basic functions such as shame and warmth. More often than not, it is the pursuit of added value of goods. It is hoped that commodities can provide satisfaction in spirit, taste and taste.

In the face of such demanding consumers, shopkeepers in the clothing business must take full account of the consumers' requirements when buying goods, and choose the right products to win in sales.

The wholesale clothing market is undoubtedly the most direct way to see goods.

If you are a shopkeeper who is very sensitive to the fashion consumption trend, your purchase channel will surely choose the wholesale market, because the goods there are the most complete, and you can enter the best seller by your eyes. If you are not very sensitive to the fashion consumption trend as a clothing store owner, then your preferred purchase channel should be the wholesale market, turn around the wholesale market, and see what the mainstream products of the wholesale market are now.

In addition, the diversity of products is far from the wholesale market.

Most garment factories are only good at making men's wear, women's wear or children's wear, formal clothes or casual clothes. Shoppers tend to have a relatively simple choice in their purchase options, while the wholesale market is a combination of all kinds of clothing brands.

Shopkeepers are more free to choose the most popular brands of the season.

Therefore, it is the best choice for general clothing store owners to purchase goods from the wholesale market.

This has also been recognized by the vast number of clothing store owners, and a look at the wholesale market of clothing across the country can be seen.